Dismantling of premises (walls, partitions): quick start of the site in SEO and growth of search traffic by 228%

Promotion period:
3 months
Promotion region:
Khabarovsk, Blagoveshchensk, Vladivostok
Search traffic growth:
100 → 228
TOP-10 Yandex:
72% of key phrases

The company "Demontazh-Service" is well known in Khabarovsk, Blagoveshchensk and Vladivostok! It has successfully carried out demolition work on dozens of commercial and hundreds of residential properties. But expanding the client base is never superfluous, especially when it comes to unlimited potential! What is required for this?

Having your own website is a good start. However, a web resource without optimization will get lost in the backwaters of search results among hundreds of competitors and heavyweight services. The chances of getting into the TOP-10 without the help of professionals tend to zero. When we started working, the client's website needed major adjustments, it was necessary to:

  • Configure the technical part
  • Prepare SEO optimization, but avoid overspam
  • Create a USP that distinguishes the client's website from competitors
  • Work out the geography

Literally after a couple of months, positive results were already observed.

Briefly about the client's business

Dismantling of premises - partitions, floors, ceilings, coverings.

Main goal

Bring the site to the TOP-10 search engines for full coverage in the region. Get an effective marketing tool in addition to promotion in social networks and the Yandex.Business service.

Tasks

  • Attract the target audience (geographical targeting)
  • Technical optimization
  • Preparation for SEO promotion
  • Implementation of analytics systems

Difficulties, features of the site

1. Few pages
This factor limits the possibilities of SEO optimization. You need to place key phrases in texts carefully to avoid oversaturation and sanctions from search engines. This is difficult to do in conditions of a small number of pages.
2. Extremely high competition
You have to compete for places in the TOP-10 with both aggregators and old, trusted sites.
3. Seasonal business
Periodically, interest in the services provided falls, which affects traffic.

Work performed

1. Preparing the semantic core.
2. Installing counters to track traffic growth and collect analytical information.
3. Writing articles for key queries in 2 stages: 13 + 12 pieces.
4. Correction of headings and meta tags.
5. Presentation of the customer's company on Yandex.Maps (geography is very important for this business).
6. Implementation and configuration of feedback forms.
7. Posting links to social networks to increase customer trust.
8. Updating the privacy policy.
9. Adjusting the site map to reflect changes in structure and the appearance of new pages.
10. Customization URLs.

Problem and solution

1. Complex optimization due to the small number of pages.
To avoid spam, keywords were included not only in the texts, but also in the photo captions, titles, and meta tags.
2. High competition.
This problem is solved by increasing the authority of the promoted site. An expanded portfolio, a clear price list, customer reviews are the main components of success. We also focused on free additional services.
3. Seasonal business.
To compensate for the drop in traffic during the period of decline in interest, we plan to focus on promoting the popular direction of equipment dismantling.

What results have been achieved

The site appeared in search results, and soon pushed aside some competitors. Adding search engine optimization allowed traffic to increase from 100 to 228 visitors.
Details of transitions from search engines by day:
The client's business is highly dependent on the geographic location of potential customers. We managed to attract targeted traffic from the necessary regions:
For some queries the site is ahead of Yandex.Services:

Development plans

1. Add information sections with contact information and payment methods.
2. Work on the block with reviews — with the aim of increasing trust and competitiveness.
3. Implement sales triggers, add promotions (to attract the client's attention).
4. Add the "online consultant" module.
5. Expand the site structure, add new pages for posting SEO articles.

Work continues!

Promoting a website in SEO from scratch is like trying to accelerate a loaded locomotive from a standstill. At first, the result seems modest, a lot of work is required. But then the site begins to burst into search results "at full speed" and generate profit.

We carried out a comprehensive technical and SEO optimization. The URL addresses of pages, headings and meta tags, Sitemap were adjusted. Regarding work with content, we have prepared 13 pages optimized for key phrases and describing services in detail. Technically, the site is in perfect order, which contributes to the growth of trust in search robots.

Thanks to the skillful work of SEO specialists and marketers, our client acquired a very effective business development tool!

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