Briefly about the client's business

Drilling water wells "turnkey" in Penza and the Penza region.

Main goal

Increase positions in search engines: it is important to ensure that over 80% of phrases reach the TOP-10 in six months.

Tasks

Increase search positions of the site
Elimination of technical problems
Increase the information content and usability of the site
Increase audience engagement

What difficulties arose

1. Seasonal business

In spring and autumn, the rainy season begins, the soil becomes soft, which complicates drilling work. Accordingly, the interest of the target audience in the service provided decreases, and it is more difficult to maintain engagement.

2. Difficulties with calculating prices

It is much easier to convert a visitor into a buyer if the site indicates prices for the services provided. But in this case, it is difficult to determine the exact cost of drilling work. The pricing is affected by the terrain of the site and many other factors.

3. Website on a constructor

This imposes certain limitations when working with meta tags and other technical nuances. Promotion is hampered by periodic problems with server availability and slow loading of mobile version pages. The constructor forcibly adds unwanted advertising.

4. One-page site

Landing page promotion in the realities of modern SEO is ineffective. It is very difficult to bring the required number of search queries present on one page to the TOP-10.

Measures taken

1. We carefully worked with the content. We compiled a semantic core for optimized articles, added photos and a description of services, expanded the range.

2. We fixed technical problems, added micro-markup and a multi-button, performed cross-linking, installed an SSL certificate.

3. We have added a convenient calculator for calculating the cost of services.

4. Added menu and sections, placed contact methods on the main page (with the aim of increasing conversions). Added "About Us" and "Contacts" pages.

5. We have thoroughly worked on usability and the site has become as pleasant and convenient as possible for the visitor.

6. Developed privacy policy, cookie collection, copyright.

7. Implemented Yandex Metrica and Google Analytics tools to track behavioral factors, audience engagement, bounces and traffic, session duration.

8. Set up a presentation of the client's company on the Yandex Maps service.

Achieved results

After six months, 88% of phrases are in the Yandex TOP-10.

A 5-fold increase in traffic compared to the data for 2022, when another company was promoting the client’s website.

Audience engagement. Scaling the site resulted in a 3-fold increase in viewing depth.