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We catch trends and changes in the industry.
We conduct deep analytics.
We give recommendations on project development and implement them.
 
We catch trends and changes in the industry.
We conduct deep analytics.
We give recommendations on project development and implement them.
 
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Trading house «VELONA» - supplier of equipment for sewing production

Everything for sewing production: 210% increase in traffic, 410% increase in engagement

Promotion period
1 year 3 months
Promotion Region
Rostov-on-Don and 2 more regions
Search Traffic Growth (per month)
378 → 742
TOP-10 Yandex
90% of requests
Briefly about the client's business:
Supplier of equipment for sewing production
The main goal:
2x increase in search traffic with simultaneous growth in engagement
Tasks
Development of the semantic core
SEO website optimization
Reduced bounce rate
Increasing viewing depth
What difficulties arose
Alina
SEO specialist
The site had already been promoted before, but had low traffic and a high percentage of bounces and short visits. The primary task was to find potential for growth and implement analytics systems that allow working with behavioral factors.
Narrow subject matter
The manufacturing segment of goods and services is difficult to promote, since, firstly, it has a narrow target audience, and, secondly, it operates on contractual relations with clients. Simply put, almost every one of your clients already has a supplier of similar goods, and the task of the site is to convince the user that your USP is much more profitable and convenient.
Search engines are reluctant to promote slow, heavy and "raw" sites. We had to conduct a detailed audit of the site's performance and fix the problems found as soon as possible.
A site with a large number of technical problems
Strategy for Success
We managed to increase traffic by selecting a high-quality semantic core and deep optimization of landing pages. However, we started with the basic development of the technical potential of the site:
1
We worked through the entire checklist of SEO activities in detail: integration of meta tags, registration in catalogs, cross-linking, error cleaning, setting up a site map and robots file, increasing page loading speed...
+ 75 more mandatory items!
2
Clustering the semantic core and development of landing pages
3
Audit of the commercial potential of the site — studied form and scrolling maps, assessed how fully the site answers users' questions that are important for decision-making
4
Added a brand search filter to simplify work with the catalog and deepen user engagement
Results
In 9 months we reached the TOP-10 for 86% of queries

Phrase

Before starting work

December

January

February

March

April

May

June

July

August

Result

buy artificial leather

not in Top100

16

13

11

9

6

5

10

13

7

+93

buy dermantin

not in Top100

9

8

12

9

6

9

10

9

5

+95

car leather

not in Top100

5

8

11

13

9

4

7

8

6

+94

leather for cars

not in Top100

8

10

13

12

9

6

10

8

5

+95

leatherette price

not in Top100

11

16

17

15

8

6

15

13

8

+92

reptile skin

not in Top100

5

5

5

6

7

5

2

3

2

+98

leatherette for furniture

not in Top100

11

10

14

15

7

4

8

9

2

+98

eco-leather for cars

not in Top100

19

31

33

28

22

10

17

16

11

+89

artificial leather for furniture

not in Top100

15

15

18

17

9

5

10

10

7

+93

leather textile

not in Top100

3

3

5

3

3

8

2

2

2

+98

buy crocodile skin

not in Top100

13

16

16

9

10

6

10

10

7

+93

skin perforation

not in Top100

10

13

16

17

16

4

12

13

9

+99

buy leather for car

not in Top100

3

6

10

10

6

5

5

5

4

+96

car leather buy

not in Top100

5

9

11

9

8

5

9

5

4

+96

buy leatherette for upholstery

not in Top100

7

7

9

9

4

5

7

8

4

+96

buy leatherette for furniture

not in Top100

10

10

13

9

6

3

9

12

6

+94

crocodile skin price

not in Top100

14

21

21

13

9

10

15

10

8

+92

buy leatherette for furniture upholstery

not in Top100

7

6

9

12

9

7

8

9

5

+95

Faux leather store

not in Top100

6

8

7

7

1

2

7

10

1

+99

buy artificial leather for furniture

not in Top100

9

10

12

9

6

5

11

11

8

+92

dermantin price

not in Top100

10

10

12

10

10

8

7

6

5

+95

buy leatherette for furniture upholstery

not in Top100

10

9

9

12

5

4

7

11

5

+95

leatherette price buy

not in Top100

12

15

12

19

8

6

15

14

9

+91

leatherette online store

not in Top100

11

16

7

7

4

3

11

14

8

+92

leatherette for furniture price

not in Top100

10

15

18

13

6

9

11

12

5

+95

buy leatherette

not in Top100

14

14

13

9

7

5

18

9

5

+95

buy leatherette for cars

not in Top100

7

9

10

11

5

4

6

10

5

+95

buy reptile skin

not in Top100

8

7

6

6

4

4

4

5

4

+96

artificial leather for furniture upholstery

not in Top100

10

8

15

14

7

5

10

8

5

+95

buy leather for car interior upholstery

нет в Топ100

7

8

8

14

8

6

10

6

5

+95

online store of artificial leather

not in Top100

17

11

6

7

2

2

11

11

5

+95

leatherette for furniture upholstery price

not in Top100

8

9

13

14

6

9

13

14

6

+94

buy furniture artificial leather

not in Top100

8

9

11

8

3

1

6

9

5

+95

buy leatherette for car

not in Top100

11

11

12

9

5

5

7

8

6

+94

Website traffic increased by 2 times
The number of new visitors increased by 1.99 times
Bounce rate decreased from 20.5% to 15.8%
Increased page depth from 2.71 pages to 5.49 pages
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