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We catch trends and changes in the industry.
We conduct deep analytics.
We give recommendations on project development and implement them.
 
We catch trends and changes in the industry.
We conduct deep analytics.
We give recommendations on project development and implement them.
 
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«ROSTSPETSSNAB» - comprehensive supply of manufacturing enterprises

Supply of production (PPE, special clothing, inventory): increase in website traffic, entry into Yandex TOP-10

Promotion period
3 years 2 months
Promotion Region
Rostov-on-Don and 3 more regions
Search Traffic Growth (per month)
354 → 3009
TOP-10 Yandex
94% of requests
Briefly about the client's business:
The company «RostSpetsSnab» is a supplier of work clothes, personal protective equipment, special equipment and fire-fighting equipment.
The main goal:
Increase search traffic and improve positions in the TOP-10
Tasks
increasing
site positions
improving
website visibility
increase
website traffic
What difficulties arose
1. Limited budget
Olga
SEO specialist
The client was not initially ready to invest a large budget in website promotion. We decided to work exponentially with a planned budget growth as the site's profitability grew. However, the initial budget imposed major restrictions: in terms of the specialists' work time and the possibility of purchasing a link profile.
2. Great competition
Personal protective equipment and work uniforms are very competitive segments of the advertising market. The search results include federal players, regional companies, and several aggregators that accumulate trade offers. It will not be easy to break into the TOP through competitors.
Olga
SEO specialist
Work plan
  • 1
    Collected an effective semantic core
  • 2
    Wrote unique optimization individually for each promoted category
  • 3
    Integrated meta tags
  • 4
    Accelerated website loading
  • 5
    Configured robots.txt file with instructions for search robots
  • 6
    Set up a site map with a list of all pages on the site that are subject to indexing by search engines
  • 7
    Working with webmaster panels, analytics systems
  • 8
    Fixed micro-markup errors
  • 9
    Optimized the code
  • 10
    Set up redirects
  • 11
    Configured the "Error 404" page
  • 12
    Deleted duplicate pages of the site
  • 13
    Eliminated broken links
  • 14
    In addition to working on the technical component and functionality of the site, we systematically implemented the entire content marketing complex, worked out internal and external ranking factors
Developed a starting promotion strategy
based on the audits conducted
Results
For the first 6 months of promotion, 50% of queries reached the TOP-10
Phrase Yandex
buy light tower 4
firefighting equipment 9
buy work clothes 9
buy work shoes 9
online work clothes store 9
special footwear store 7
buy fire equipment 6
special winter footwear price 9
buy special clothing retail 10
buy fire-fighting equipment 5
buy special clothing wholesale 10
buy winter work footwear 9
order anchor line Rostov 1
light tower in Rostov-on-Don 4
buy a modern gas mask in Rostov 2
buy civil defense property Rostov 2
After 12 months of promotion, 80% of queries reached the TOP-10
Website traffic increased by 850% in 3 years
Plans for the future
SEO promotion is a continuous process. Competition in the segment is only growing, new players appear daily, investing large budgets in the development of their sites. Our advantage is the reputation of the domain and a proven work strategy. The measures taken allow us to maintain the established positions, and work on the conversion potential of the site increases the percentage of leads.
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