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We catch trends and changes in the industry.
We conduct deep analytics.
We give recommendations on project development and implement them.
 
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OOO «SOYUZREZINOTEKHNIKA» — comprehensive provision of rubber products enterprises

Supply of ATI, RTI, PVC enterprises: increase in website traffic, entry into Yandex TOP-10

Promotion period
1 year 2 months
Promotion Region
Rostov region
Search Traffic Growth (per month)
89 → 1509
TOP-10 Yandex
89% of requests
Briefly about the client's business:
OOO «Soyuzrezinotekhnika» is a comprehensive supplier of asbestos, rubber products, and PVC hoses to enterprises.
The main goal:
Increase search traffic and improve positions in the TOP-10
Tasks
increasing website positions
Improving website visibility
increasing website conversion
What difficulties arose
1. Limited budget
Alina
SEO specialist
The client was not initially ready to invest a large budget in website promotion. This imposed significant restrictions on the time of specialists' work and the possibility of purchasing a link profile. We decided to split the main goal - conversion growth - into several micro-goals and systematically achieve each within the allocated budget.
2. Specificity of the topic
Website traffic is not the main goal of promotion. Ultimately, we strive to scale the website conversion, i.e. the number of calls and requests. "Supply of enterprises" is a narrow niche, with relatively small request traffic. Promotion of this business niche is complicated by the fact that you have to fight for each visitor, which means working hard on the website.
Alina
SEO specialist
3. Old site
The project budget does not allow us to work on improving the design and usability within the framework of promotion. Each revision is assessed and agreed upon with the client separately. In addition, it is essential for the Customer NOT to spend a large amount of money on working with the site, i.e. we have to work with the potential that is there initially, without significant adjustments.
Work plan
At the first stages of promotion, we used standard methods:
collected an effective semantic core
wrote unique optimization individually for each promoted category
integrated meta tags
accelerated website loading
set up a robots.txt file with instructions for search robots
set up a sitemap with a list of all pages on the site that are subject to indexing by search engines
working with webmaster panels, analytics systems
conducted an in-depth analysis of user behavior on the site to identify the main problems
eliminated micro-markup errors
optimized the code
set up redirects
set up the "Error 404" page
removed duplicate pages of the site
eliminated broken links
Developed a starting strategy within the framework of solving "microtasks"
Results
For the first 5 months of promotion, 49% of queries reached the TOP-10
Phrase Yandex
hoses with metal spiral 5
food hoses 10
air duct hose 6
high-temperature hoses 8
abrasion-resistant hose 10
milk hose 7
pu hose 8
hose with pvc spiral 8
hose connections 10
After 12 months of promotion, 82% of queries reached the TOP-10
Phrase Yandex
air duct hose in Rostov 1
PVC hoses Rostov-on-Don 7
Polyurethane hoses Rostov-on-Don 8
Food hoses Rostov 7
Kamloki Rostov-on-Don 6
High-temperature hoses Rostov 3
mbs sleeves rostov-on-don 9
textile frame sleeves rostov 7
tu hoses Rostov-on-Don 2
abrasion-resistant hose Rostov-on-Don 4
wine hose Rostov 2
milk hose in Rostov 4
pu hose Rostov 8
hose with PVC spiral Rostov 4
food grade technical plate Rostov 8
sponge plate Rostov 6
brake bands Rostov-on-Don 6
sleeves with metal spiral Rostov 3
acid-alkaline sleeves Rostov 1
hydrotechnical hose Rostov 1
perrot connection in Rostov-on-Don 7
The site's traffic increased 16.5 times in 1 year and 2 months
Plans for the future
The "micro-goals" strategy has yielded results. Over the year of work, 89% of queries have reached the TOP. A significant increase in traffic has naturally increased the number of requests from the site. The next stage is to adjust the usability and design of the site, since achieving the main goal of increasing conversions is impossible without working out the conversion potential.
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