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We give recommendations on project development and implement them.
 
We catch trends and changes in the industry.
We conduct deep analytics.
We give recommendations on project development and implement them.
 
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PPE, workwear, work shoes: scaling the visibility of the site, entering the TOP-10 of Yandex, growth of calls and applications from the site

Promotion period
1 year
Promotion Region
Krasnodar region
Search Traffic Growth (per month)
102 → 1738
TOP-10 Yandex
91% of requests
Briefly about the client's business:
TD «Midas» - comprehensive provision of enterprises with personal protective equipment, special clothing and special footwear.
The main goal:
Scale targeted organic traffic up to 800%
Project objectives
increasing website positions
Improving website visibility
increasing website conversion
What difficulties arose
01. Limited budget
Many suppliers of equipment and workwear for enterprises are initially not ready to invest large budgets in the development of their sites. Our team is used to this and knows how to act in a situation of significant limitations.
We save on purchasing a link profile
We devote maximum time to developing content
We rely on "micro-goals"
We work out the CHECK-200 steps for SEO
02. Specificity of the topic and high competition
«The narrower the niche, the more difficult it is to convert a website visitor into a buyer. Especially when usability development and UX analysis are not included in the budget. In the current project, the task is also complicated by the high competitive environment. The search results include regional and federal competitors + aggregator sites and trading platforms. The task will not be easy.»
Work plan
We agreed that we would not reinvent the wheel and would begin to painstakingly and meticulously work through the SEO checklist. Moreover, this is our unique methodology, developed over 18 years of working with real cases.
Basic steps:
collect an effective semantic core
write a unique optimization individually for each promoted category
integrate meta data
speed up website loading
set up a robots.txt file with instructions for search robots
set up a sitemap with a list of all pages on the site that are subject to indexing by search engines
work through webmaster panels, analytics systems
conduct an in-depth analysis of user behavior on the site to identify the main problems
eliminate micro-markup errors
optimize code
set up redirects
customize the "Error 404" page
remove duplicate pages of the site
eliminate broken links
+186 SEO steps from the basic CHECK-list
Working on the website
"After 3 months of promotion, the website began to occupy places in the TOP of organic search results, we recorded an increase in traffic, but we immediately encountered a problem: an increase in traffic without an increase in conversion. This means that the promotion brings visitors to the website, but the website does not convert them into potential buyers. A UX analysis and an adjustment plan are needed."
01. As part of the promotion, we adjusted the Search
02. We worked on the Main Page: highlighted product categories and USP
03. We have improved the catalog
04. Set up a product card
Results
For the first 5 months of promotion, 54% of queries reached the TOP-10
Phrase Yandex
buy fishing clothes in Krasnodar 1
buy medical clothes Krasnodar 6
buy hunting clothes Krasnodar 3
medical clothes prices Krasnodar 6
fishing clothes Krasnodar 2
buy fishing clothes Krasnodar 1
clothing for hunting in Krasnodar 3
buy summer workwear Krasnodar 4
buy hunting and fishing clothes in Krasnodar 2
buy a builder's helmet in Krasnodar 4
After 12 months of promotion, 85% of queries reached the TOP-10
The site's traffic increased 17 times in 1 year
Plans for the future
The super task for the first year of promotion has been accomplished. The site traffic has grown by more than 800%. The next goal is to work on the conversion potential of the site. The first steps were taken already in the first year, because SEO promotion in a highly competitive niche is impossible without working out the main page, menu, product cards. However, a more detailed analysis, comparison with competitors and goal-oriented adjustments are necessary.
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