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We catch trends and changes in the industry.
We conduct deep analytics.
We give recommendations on project development and implement them.
 
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Conveyor equipment and components: increasing website traffic, reaching the TOP for commercial queries.

Promotion period
2 years 5 months
Promotion Region
Krasnodar Krai and 4 more regions
Search Traffic Growth (per month)
278 → 2367
TOP-10 Yandex
92% of requests
Briefly about the client's business:
The company «YugBeltService» is a supplier of conveyor equipment and components throughout the Russian Federation.
«YUGBELTSERVIS» - supplier of conveyor equipment
Main objective: Scale search traffic and increase website conversion.
Tasks
increasing website positions
increase website traffic
working with conversion potential
What difficulties arose?
Outdated site
Alina
SEO specialist
Initially, it was clear that the design and functionality of the site required an upgrade. However, after a detailed analysis, the problems turned out to be more significant than we thought. Outdated design, lack of user interaction modules, undeveloped content, empty product cards, slow page loading speed and a lot of errors - things that had to be sorted out in the shortest possible time.
Categorical refusal to adjust the site
Long negotiations about the need for a complete redesign, and, ideally, the creation of a new site, led to nothing. The customer categorically refused to make significant adjustments, wants to try to work with what is there. The first thought is to abandon the project, since in modern SEO realities a high-quality site is the foundation of promotion. However, after assessing the niche and the manufacturer's reputation, we decided to give it a try.
Limited budget
The cherry on the cake is a very limited promotion budget, which does not allow you to build up a sufficient link mass or launch a context for the start of behavioral factors and the initial revival of traffic.
It will be an impossible task, but we can do it!
Work plan
At the first stages of promotion, we used standard methods:
1
Collected the current semantic core
2
Wrote optimization
3
Integrated meta tags
4
Dispersed loading each page to optimal values
5
Configured a robots.txt file with instructions for search robots
6
Configured a site map with a list of all pages on the site that are subject to indexing by search engines
7
Worked out in detail the checklists for the webmaster and analytics systems
8
Conducted a deep analysis of user behavior on the site, identified the main problems
Developed a starting promotion strategy based on the audits conducted:
Added contact forms with visitors
Contact with the audience is the key to high website conversion.
The user does not have to look for a way to contact the manufacturer. We have provided him with all possible contact options: pop-up window; chat; callback.
Added the block «Our partners»
Results
For 8 months of promotion 62% of queries reached Yandex TOP-10
Phrase Yandex
vulcanization of conveyor belt in Rostov-on-Don 1
conveyor belt in Rostov-on-Don 3
buy conveyor belt Rostov-on-Don 7
conveyor belt price Rostov 8
belt for conveyor Rostov 2
timbrels polyurethane Rostov 2
stretching belts Rostov 1
mechanical connections of Rostov belts 2
Teflon belt Rostov 5
Modular belts Rostov 1
Chevron belt in Rostov 1
For 12 months of promotion, 78% of queries reached Yandex TOP-10
Phrase Yandex
plastic conveyor chain 2
conveyor belt 5
buy conveyor belt 8
rubber-fabric conveyor belt 5
PVC conveyor belt 7
conveyor belt supply 8
conveyor belt vulcanization 3
rubber conveyor belts 4
conveyor belt 3
conveyor belt vulcanization 5
rubber conveyor belt 8
rubber timing belts 6
polyurethane timing belts 6
pulling belts 2
buy V-belts 8
where to buy V-belts 5
rubber-fabric tape 9
teflon tape 9
After 16 months of promotion, 78% of queries reached Yandex TOP-10
Phrase Yandex
Teflon conveyor mesh 5
pulling belts 5
plastic conveyor chain 10
buy plastic conveyor chains 10
Teflon conveyor mesh 5
pulling belts 8
buy teflon mesh 8
plastic conveyor chain 10
+178 more requests
Website traffic increased by 851%
Plans for the future
Despite a good output of requests and a significant increase in traffic, the website redesign remains an important step in the development of the project. During the cooperation, our team managed to win the client's trust and now we are starting to develop a redesign strategy with preservation of the established positions and multiple growth of traffic.
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