If you decide to promote your company's products or services on the Internet, you need to not only create a website, but also optimize it, make it convenient for visitors and attractive to search engines. A professional website audit will show how to achieve this.
Website analysis is carried out in different directions. First of all, a marketing audit must be conducted to comprehensively study the client's product and its competitors on the Internet. An SEO audit is also carried out so that the web resource is fully and accurately indexed by search engines (Yandex, Google, Rambler, etc.). Next, the website is studied for ease of use, which helps to increase the conversion of visitors into buyers.
Marketing analysis
By analyzing the portal in relation to the client's product and its market environment on the network, you can determine its position, conduct competitive and market monitoring of the target segment and audience. Marketing audit of the site is useful for anyone who wants to expand their scope of activity, bring a new brand to the market or maintain an already conquered niche. Express audit data helps to make the right tactical and strategic decisions on promotion and positioning.
SEO audit
Optimizers check the website for compatibility with search engines so that its pages quickly and correctly appear in the search results for commercial queries. They evaluate which phrases users type in the search bar and which of them are a priority. In addition, optimizers check the visibility of pages for the main queries. Based on the data obtained, they create technical specifications for texts that will help improve positions and raise them to the TOP 10 or even to the top three. Our employees also constantly analyze the dynamics of traffic, link mass. All results are reflected in the report provided to the client.
Usability check
Site analysis also includes usability audit. It helps to identify resource shortcomings in terms of navigation, menu placement, buttons, etc. Our experts will carefully and comprehensively study your website and help you find answers to the following questions:
- is it easy for visitors to find the information they need,
- do the services work correctly,
- how to improve efficiency,
- why do users view few pages,
- which pages look unattractive, difficult to perceive, etc.
You can order website creation and promotion from us. After reviewing our portfolio, you will understand that cooperation with us brings real results. Hundreds of companies trust us, and thanks to our work, they consistently occupy high positions in the TOPs of Yandex and Google.