To improve the efficiency of your resource, our specialists regularly collect and analyze data using Internet statistics systems. information about site visitors, helping to adapt your site to the expectations of the target audience.
The main task of web analytics is to monitor site visitors and assess the quality of visits.
This allows you to formulate reasoned recommendations on development of the project and optimize the online promotion budget.
Web analytics methods
- Website traffic analysis: visitor statistics, dynamics, trends, traffic sources, target analysis audience.
- Usability audit: analysis of user scenarios, CTA elements of pages, conversion paths of visitors.
- Analysis of data from e-commerce: average check, popular products, income by traffic attraction channels.
- Visitor conversion analytics: interaction with forms, implementation of micro- and macroconversions.
- Benchmarking: comparative analysis of competitor sites based on average statistical indicators of sites in a given subject.
Practical application
The main aspects of the practical application of web analytics for the development of web projects and online promotion are:
- Evaluation effectiveness of advertising campaigns and search engine promotion.
- Expanding the interactivity and functionality of the site, based on visitor behavior trends.
- Identifying and eliminating problems with the structure/content of the site. < li>Development and improvement of methods for achieving KPI.
- Adaptation of the site to the expectations of the target audience.
Internet agency Delta provides services for complex web analytics within the search engine promotions. Our specialists use advanced technologies and internet statistics tools to evaluate the activities carried out, aimed at getting the maximum result.
Send a request or call by phone and competent specialists will tell you more about the service!