When turning to a search engine, people are looking, first of all, for answers to their questions, and not for a well-optimized resource. Therefore, high-quality, relevant pages are included in the search results. To get into their number, it is important to work on the content that fills the resource. It should be original and interesting. And for its distribution on the Internet, a permanent audience of the site is required, which will post links in social networks and services. They help search engines quickly find relevant data. Popularity in social media increases the resource's position in the TOP.
The content of the site should be unique and debatable, then it will be often reposted on forums, in publics and communities, attracting targeted traffic, increasing the link mass, keeping the visitor on the site. This is a significant factor for search engines. For example, Bing draws conclusions about the relevance of the content on this basis.
Another important characteristic is the usability of the site. The location of advertising blocks, navigation, layout - every little thing affects the perception of the resource and the convenience of surfing it. Therefore, it is important to collect feedback from users, establishing feedback with them in order to make adjustments based on it.
A confusing structure, inconvenient navigation, incorrect placement of buttons containing calls to action (buy, order, etc.) - because of all this, the user can close the site and return to the search results. A tool like Google Analytics will help you figure out which pages are visited the most and which are visited the least.
When you go to a site, the information you were looking for should immediately appear before your eyes. You won't waste time scrolling through the page and searching for individual words, the right products and services, phone numbers, or reading through a huge text, but you'll simply leave the page. Especially if you're surfing the Internet from a mobile phone.
The reason for leaving even a relevant page may be its slow loading speed. Therefore, you shouldn't overload the site with heavy animation, music, and more. rich design is not always beneficial. You shouldn't give up link building, it is still a valid method to increase traffic. But it is not only the quantity that is important, but also the quality of links. In particular, it is necessary to remove anchor links containing keywords such as: suggest a link, porn, directory, quick loans, etc. A clean link profile is a significant plus for ranking.
SEO optimizers and webmasters should remember that Yandex and Google developers conduct regular monitoring, analyzing their actions, calculating new methods of manipulation. For example, Google does not take into account the keywords meta tag. At the same time, the use of the Schema semantic markup standard. org is a positive factor in ranking.
- Other effective methods of promotion:
- optimization for search from mobile devices accessing the network,
- internal linking,
- implementation of semantic markup,
- adaptation for monitors of various sizes.
Before starting optimization work, it is necessary to draw up a comprehensive strategy reflecting specific actions to improve the resource, with clearly established deadlines. Even if the site has achieved the desired positions in the search, you cannot stop working, you need to constantly measure indicators, analyze the results and adjust the strategy in accordance with changes in search engine algorithms.