Recently, various mobile gadgets have become increasingly widespread, and, according to experts, this trend will only intensify. It is not surprising that large companies are betting on the mobile segment in their Internet promotion. This will allow them to take high positions in search results and become closer to the end consumer.
To effectively promote a brand on the Internet, mobile SEO strategies should differ from promotion in browsers. What is required from specialists in this case? First of all, to develop the "correct" mobile versions of resources. It is no secret that Google pays great attention to ranking in mobile results. The search engine is guided by several rules that allow you to clearly determine the effectiveness of the implemented promotion methods. First of all, they concern the stability of the mobile versions of sites.
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Often, webmasters make typical mistakes that Google is trying to eliminate. So, the webmaster must:
- check the correct playback of embedded videos, images on mobile devices;
- set up redirects correctly. In this case, the redirection should be to the page the person needs, and not to the main page, as this simply irritates users who have to spend extra time searching for the necessary information;
- make sure that the mobile version does not contain advertisements, 404 pages ("Not Found").
To improve usability, the mobile site interface should be minimalistic and intuitive. Dynamic codes can be used to improve functionality, but this is a rather expensive approach. Using adaptive design makes the work of webmasters much easier. The content of such a site is automatically optimized for various devices from which the user accesses it.
It is important to remember that smartphone screens are smaller than desktop computer monitors. This means that large text arrays will not be interesting to the user due to the inconvenience of reading. The overwhelming majority of people lose the desire to read the text if they need to increase the font on the screen or rotate the phone, and they simply leave the site. Therefore, web developers optimize sites for small screens by making large fonts and adapting media files.
Another feature of Internet surfing from mobile phones is This is the use of voice search, which is strikingly different from text search. Queries are much longer, have a question structure and are more specific. A typical example is the query "Where is the nearest gas station (cinema, restaurant, pub)?". Keeping this in mind, you can use geotags, local content, geolocation settings, etc. in promotion.
Another important point. Most often, people who are on the go or in the process of talking to someone access the Internet from a mobile phone. They need the fastest possible answers. Therefore, the site should have a working search, and the pages should load quickly - no longer than 1 second.