According to the search engine source itself, this will help to simplify the identification of web portals that are associated with each search result. Now, the name of the site with an enlarged favicon is displayed directly above the URL. Back in late August 2022, Google conducted tests indicating the source of images in the block with images, where the full name of the source site and its favicon were indicated under each. Most experts positively perceived this upgrade as another possible tool for promoting a website in search.
Algorithms for determining the name of each web service
The system relies on various sources to display names, and their generation is fully automated. The content of the resource is taken into account, Search uses structured data of the site, the content of the <title> elements and the header. Despite this, the webmaster can independently “name” his resource using Structured data, which is a priority for Google. Below we will provide brief information on adding structured data. For more detailed instructions, please refer to the documentation.
What is structured data?
Structured data is a standardized format for providing information and classifying page content. A quick guide to adding information to your website:
- The first thing you need to do is check if your website complies with the markup requirements
- Add markup in the form of JSON-LD, RDFa, or microdata to your homepage
- To add an alternative site name (abbreviation or abbreviation), add the «alternateName» property to your code
- Use the URL inspection tool to see how Google sees your page
If after following these steps you are satisfied that the page looks OK, you can ask Google to change your URL. This update is currently available for Google mobile search results in English, French, Japanese, and German.