Organic results are the result of the regular work of the ranking algorithm. But it happens that it does not suit the Yandex developers themselves. In this case, the results that were obtained in other ways are "mixed" into the TOP, and they fully participate in the end-to-end numbering. Today, we can confidently say that there are such types of additions as: fresh results, mobile applications, spectral admixture.
The so-called admixtures to organic results are interesting for SEO specialists because with their help you can get to the leading lines of the search results, bypassing the main ranking algorithm. This is relevant for high-frequency queries. For promotion, you can use the first and third types of impurities, we will consider them in this article.
Fresh results, or “quickbot”
Seeing them among others is easy: the news date is shown between the position number in the search results and the snippet (short description). Its format can be different: so many minutes or hours ago, “the day before yesterday” or “yesterday”, DD.&ndquo;MM.&ndquo;YYYY&ndquo;if 2 days or more have passed since the information was posted. A link “More fresh results for the request...” is also placed under the snippet. A distinctive feature of the address of the issue page only for fresh results is the presence of the &time_from=-3dE parameter.
Among the fresh materials, the links most popular with the Twitter audience are shown. Thus, the social network influences the issue, albeit inorganically.
The main disadvantage of mixing fresh results from the promotion point of view is a short life cycle (no more than three days) and instability. The set of mixed results differs at different times and even in different browsers. Nevertheless, using this tool, you can increase traffic for a certain time.
Spectral mix
The Spectrum technology was introduced in 2010 with the aim of diversifying the top results for queries for which users may have different intents (needs). To isolate the spectral admixture, @ is added to the end of the query, after which the spectral positions disappear from the results.
Spectral queries are constructed by adding intent markers to the original query. They can be highlighted in snippets next to keywords. For example, the marker for the query "rolls" can be the word "recipes". Queries with it appear in the same search results as "rolls delivery".
Using markers, you can take top positions in the spectral admixture. The competition for such queries is not as high as for the main keys. And although this is not easy, the result will stay in the top much longer and more stably than in the fast-bot admixture. However, it is worth considering that using non-commercial intent such as "recipes", "do it yourself", etc. to promote a commercial site can lead to a drop in conversion (the transition of visitors to buyers).
Results that are mixed in with the "organic" can be identified by analyzing the XML output, but it may not match the output that the user sees in the browser, so this method is not the most effective.