The monthly audience of Internet users who have reached the age of 18 exceeds 61.2 million people, i.e. it makes up more than half of the entire adult population of Russia. Penetration into the regions continues. According to forecasts, the financial volume of the domestic e-commerce market will grow to 3.7 trillion rubles by 2017. Therefore, the issues of promotion and advertising on the Internet are becoming increasingly relevant.
Internet users always give preference to those resources that load faster on their devices. The "fastest" commercial sites have such qualities as high profitability, good traffic, and popularity. Thanks to this, search robots index such a site faster.
According to research, 38 percent of users leave a page if the loading time exceeds ten seconds. At the same time, more than 70 percent of mobile Internet users will leave a web page if the loading time exceeds 5 seconds. Loading speed affects the conversion rate. This factor is very important for online stores, since accelerating loading by just one hundred milliseconds leads to an increase in conversion by a whole percent. Due to low speed on Yandex.Market, more than a thousand stores are disconnected every day for 1.5 hours.
Thus, for successful website promotion, you need to pay attention to this issue, constantly conduct appropriate testing. For websites on Bitrix, it is recommended to use the composite configuration mode. To do this, you need to determine which parts of the resource are static, and which are dynamic, and for the latter, enable dynamic cache.
With these settings, the site transmits the HTTP 304 Not Modified code. This has a positive effect on the attitude of search robots towards it. If the server response states that the document parameters have not changed since the last cache was created, there is no need to resend. This improves the site's performance.