You can often hear words about white and black SEO, but these statements are incorrect. Rather, this type of promotion can be compared to the concept of "yin-yang": everything white has its black, just as everything black has its white. After search engines announced the cancellation of the link component when assessing the rating of sites, requests for cheating, so-called, behavioral factors naturally increased.
Let's try to answer the question: is it possible to promote a site to the TOP in the absence of a link mass (say, using a service for cheating PF)? Consider as an example the project of Alexey Terekhov, who improved his positions for his key queries in almost a month, with the help of the Userator service.
Today, Userator offers 125 methods of website promotion. Let's highlight the top five:
- Behavioral promotion
- Publications in Zakladki. yandex. ru
- Link reinforcement
- Posting on Twitter
- Publications on ya. ru
Yandex can disable the link factor in only one way - to take into account not the links themselves, but the transitions on them. Even if the link factor is disabled, Yandex continues to take into account the transitions, since you can't suddenly forget about all the information that exists on the Internet. This is an impressive amount of data that will not be lost if you continue to count transitions. Based on all of the above, we conclude that working links (which users follow) will continue to work, however, this can no longer be considered a link factor.
There are two main nuances in the promotion of behavioral factors - bots and real people. Live users are undoubtedly much better than even the best bots, because they behave unpredictably on the site (different computers, exclusive settings, their interests, which are taken into account by Yandex).
What are the current statistics on the use of social signals?
Based on analytical data, 65% of links are strengthened by traditional methods, 35% by complex methods, when a link to the donor is first generated and only then the transition to the acceptor occurs.
In December 2013, social factors surpassed behavioral factors in popularity. Here are some statistics on what is being ordered:
- VKontakte (29 %)
- Twitter (19.4 %)
- Google+ (12.4 %)
- Facebook (16.5 %)
- Yandex (6.9 %)
- Odnoklassniki (6.4%) etc.
On VKontakte, joining a group or community (24.6%), posting on a wall (24%), placing a button on a website (18%), liking (4.4%), telling friends (4.1%), and leaving comments (2.6%) are especially popular.
For Twitter, the most popular social networks are — post (44.3%), button on website (20.5%), retweet (20%), become subscriber (add) (6.3%), reply to post (3.8%), add to favorites (0.6%).
In the Google+ social network, the most frequently promoted buttons are Google (Share on website) (37.9%), post to wall (21.4%), like (15%), complex bookmarks (3.8%) and browser bookmarks in Google Chrome (2.5%), adding a user to circles (2.2%).
Social signals on YouTube usually involve: watching videos (39.1%), commenting (29%), disliking (21.3%), switching from search to viewing (18.7%), subscribing to a channel (18.5%), adding to favorites (10.4%). It is believed that YouTube as a tool for cheating is the most effective and, accordingly, popular resource.
Facebook is less successful in conversion than YouTube, but it is also used. Popular: wall posts (35.9%), likes (21.5%), add a button to a website (19%), join a group (17%), share (10.9%).
LiveJournal parameters: post (52.1%), button (41.7%), comments (16.1%)
Mail.ru: post in My World (39%), button (49.6%), like in My World (11.3%)
In Yandex, complex bookmarks (26.9%), buttons on a website (25.2%), posts are usually used in the diary ya.ru (21.9 %). Odnoklassniki: post (37%), button on the site (30.8%), joining the community (24.1%), Chains of actions are especially effective, which allow in almost a day to distribute the necessary information among the maximum number of users and, accordingly, to collect good traffic.