Most popular search engines have their own services that allow you to evaluate how a site is presented in search. In particular, Yandex. Webmaster tools provide general information about a site, evaluate its condition, and reflect the total number of pages in the index. If a document is not included in the search results, you can check whether it is indexed, and if not, for what reasons. There is also a tool for checking URLs.
All webmasters and SEO specialists know about this. But less is said about working with the presentation of a site in search, and completely in vain. After all, it is important not only what position the site is in the SERP, but also how attractive its snippet looks to the user. It should be convenient and informative so that the user clicks on it, and not on the neighboring one.
- The snippet construction scheme is as follows:
- navigation chains,
- quick links,
- address from Yandex. Directory.
You can also specify the region, making it easier for the user to search and cutting off competitors from neighboring regions.
In addition to micro-markup and snippet, the effectiveness of the promoted site itself plays a big role. Services that can guaranteed improve it: Site Search and Maps. However, it is not enough to set up a search form. It is necessary to check how it works with morphology, i.e. different variations of writing a query, and also to correctly direct the searcher to the desired pages. Pop-up hints, which are corrected and added by the webmaster, will facilitate the search.
Maps help a person understand where exactly the warehouse or pick-up point is located without leaving the site. Yandex interactive maps will help to plot the optimal route to the place, inform about the organization's working hours, phone numbers. You can mark the location of branches, representative offices, etc. Interactive maps are especially useful for online stores - you can mark all delivery points on them.
All these actions can be supplemented with affiliate programs that are related to content structuring and markup implementation. This is necessary for sites with original author's materials, culinary recipes, musical chords, reviews of cars, labor exchanges, etc.