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Online Project
Promotion
Online Project
Promotion
We track industry trends and changes.
We conduct in-depth analytics.
We provide project development recommendations and put them into action.
We conduct in-depth analytics.
We provide project development recommendations and put them into action.
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Website on Subsoil Use Licensing: Increase in TOP-10 Yandex Queries up to 88%
Search Traffic Growth
82 → 552
Promotion Region
Rostov-on-Don
Top-10 Search Rankings
88% of queries
Result Achieved in
6 months
Client’s Business Overview:
NPP GIDROSFERA LLC carries out work on licensing the use of subsoil resources.
Main Objective:
Reaching TOP-10 for over 80% of queries in just 6 months
Objectives
increase
search traffic
search traffic
adjust the website in line with usability requirements
eliminate technical issues
Project Features
1. work in a region with high competition
Alina
SEO specialist
Entering a highly competitive market is always associated with certain difficulties. The main one is the extended start-up period, when the client invests money in promotion and does not see the results. It is important to immediately develop the most effective strategy to reduce the period of complete absence of positions, but not to fall under the search engine filter for excessively intensive traffic growth.
2. working with high-frequency queries
The client's business direction limits the segment of effective queries, mainly, to high-frequency key phrases. Drilling services are searched for, mainly, using general queries, i.e. commercial traffic comes thanks to them. And the broader the query, the more difficult its promotion.
Alina
SEO specialist
Strategy
The following work was done:
collected the semantic core of the site
conducted clustering of the semantic core
made adaptive layout
increased page loading speed
optimized meta tags
Work was carried out on redesigning the site:
Updated the site header
BEFORE
AFTER
Arranged the menu as a clickable tile
BEFORE
AFTER
We have placed the advantages in the form of infographics
BEFORE
AFTER
Results
The site entered Yandex TOP-10 by phrases
| well drilling license | 4 |
| subsoil assessment | 9 |
| water consumption system diagram | 7 |
| license for use of subsoil sites Rostov | 7 |
| renewal of license for use of subsoil Rostov | 10 |
| assessment of groundwater pollution Rostov | 3 |
| assessment of operational reserves of groundwater rostov | 3 |
| estimate of groundwater reserves rostov | 3 |
| subsoil license rostov | 6 |
| license for the right to use subsoil rostov | 5 |
| registration of subsoil license rostov | 6 |
| subsoil assessment rostov | 4 |
| subsoil study license rostov | 7 |
| subsoil development license Rostov | 6 |
| subsoil license groundwater Rostov | 2 |
| obtaining licenses for subsoil Rostov | 7 |
| license for use of subsoil Rostov | 6 |
| obtain license for subsoil Rostov | 5 |
| obtain license for use of subsoil Rostov | 6 |
| licensing of subsoil use Rostov | 7 |
| subsoil use license in Rostov | 6 |
| subsoil use license in Rostov | 5 |
| subsoil use license in Rostov | 8 |
| subsoil license registration in Rostov | 6 |
+45 more requests
The site entered the TOP-10 of Google for phrases
| calculation of groundwater reserves Rostov | 6 |
| registration of a license for the subsoil Rostov | 10 |
| license for the subsoil of groundwater Rostov | 10 |
| obtaining licenses for subsoil Rostov | 9 |
| obtain a license for subsoil Rostov | 6 |
| obtain a license for the use of subsoil Rostov | 8 |
| license for subsoil use in Rostov | 10 |
| subsoil license registration in Rostov | 10 |
| subsoil extraction license in Rostov | 10 |
| subsoil use license registration in Rostov | 10 |
| subsoil license groundwater in Rostov | 10 |
| obtaining subsoil licenses in Rostov | 8 |
| obtain a subsoil license in rostov | 7 |
| get a license for subsoil use in rostov | 7 |
| license for subsoil use rostov-on-don | 10 |
| license for the right to use subsoil rostov-on-don | 10 |
| license for subsoil use rostov-on-don | 8 |
| registration of a license for subsoil rostov-on-don | 9 |
| license for extraction of subsoil resources Rostov-on-Don | 7 |
| registration of a license for the use of subsoil resources Rostov-on-Don | 7 |
| license for the study of subsoil resources Rostov-on-Don | 10 |
| license for the development of subsoil resources Rostov-on-Don | 10 |
| obtaining licenses for subsoil resources Rostov-on-Don | 8 |
The site entered Yandex TOP-3
Traffic from search engines increased by 170% in 6 months
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