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We conduct deep analytics.
We give recommendations on project development and implement them.
 
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Drilling company website: search traffic growth by 220%, increase in the number of queries in Yandex top 10 by 90%

Promotion period
6 months
Promotion Region
Rostov region
Search Traffic Growth (per month)
+220%
TOP-10 Yandex
90% of requests
Briefly about the client's business:
«ROSTOV DRILLING COMPANY» — diagnostics, design, repair and drilling of wells
«ROSTOV DRILLING COMPANY»
Main objective: Reaching the TOP-5 for commercially effective queries
Tasks
increasing website positions
increase website traffic
working with conversion potential
What difficulties arose?
Outdated site
Olga
SEO specialist
Initially, it was clear that the design and functionality of the site required an upgrade. However, after a detailed analysis, the problems turned out to be more significant than we thought. Outdated design, lack of user interaction modules, etc.
Refusal of redesign
The customer postponed significant adjustments to the site, decided to work with what was there, and then make a decision on redesign. In modern SEO realities, a quality site is the foundation of promotion. However, after assessing the niche and the reputation of the manufacturer, we decided to give it a try. However, the "cosmetic repair" of the site was still carried out at the expense of the promotion budget.
Work plan
1
Updated the site header
2
Added a form to order a call back
BEFORE
AFTER
3
We moved the main menu items to the main page
4
Added an additional feedback form
After the redesign, the following work was carried out:
Collected and clustered the semantic core of the site
Optimized the landing pages of the site
Sent the adjusted site for indexing
Integrated meta tags
Accelerated the loading of each page to optimal values
Configured the robots.txt file with instructions for search robots
Set up a site map with a list of all pages on the site that are subject to indexing by search engines
Worked out in detail checklists for the webmaster and analytics systems
+132 more SEO optimization points
Results
The site entered the TOP-10 for the following phrases

Phrase

 

14.12

18.01

15.02

15.03

14.04

13.05

drilling price

Ya

25

24

23

17

24

5

drilling wells price

Ya

н/д

н/д

20

16

28

7

water drilling price

Ya

5

17

16

13

15

6

drilling water wells price

Ya

7

н/д

16

12

20

7

drilling for a well

Ya

н/д

н/д

14

5

13

8

drilling of artesian wells

Ya

5

н/д

н/д

5

3

1

well overhaul

Ya

8

10

8

12

15

3

underwater drilling

Ya

8

5

8

4

10

10

drilling water wells

Ya

4

1

12

3

14

9

drilling rostov on don price

Ya

6

10

н/д

7

7

8

drilling of geological wells

Ya

3

2

2

2

3

3

drilling cost

Ya

7

23

17

12

14

10

artesian well price

Ya

7

10

6

4

9

9

pile drilling price

Ya

16

19

17

18

20

10

turnkey well drilling

Ya

6

8

12

13

16

9

drilling holes for piles

Ya

9

11

12

10

8

8

how much does it cost to drill a well

Ya

14

16

21

16

26

8

well engineering

Ya

5

4

6

6

4

3

drilling piles for foundation

Ya

27

13

13

15

22

9

drilling wells growth prices

Ya

3

10

7

8

9

8

repair of artesian wells

Ya

4

6

6

6

5

5

price per meter of drilling

Ya

н/д

н/д

15

8

13

10

drilling for piles price

Ya

17

17

15

19

19

10

drilling wells in rostov-on-don price

Ya

7

12

16

14

18

8

drilling artesian wells for water

Ya

2

н/д

н/д

3

3

4

water well repair

Ya

6

9

9

9

5

6

turnkey water well drilling

Ya

7

8

11

12

10

9

turnkey water drilling

Ya

6

9

15

11

10

9

cost of drilling a well

Ya

6

17

17

15

28

6

underwater drilling price

Ya

10

17

16

10

12

10

The site entered the TOP-5 for phrases of interest to the Customer
Traffic from search engines increased by 2.2 times
The number of new visitors increased by 3.7 times
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