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Drilling company website: 20x increase in search traffic and growth of queries in the Top-10 to 83%.

Search Traffic Growth

30 → 620

Promotion Region

Rostov region

TOP-10

83% of search queries

Result Achieved In

7 months

Brief About Client’s Business:

«ROSTOV DRILLING COMPANY» — diagnostics, design, repair and drilling of wells

Main objective: Achieving Top-5 Rankings for Commercially Valuable Queries

Objectives

Improving Website Rankings

Increasing
Website Traffic

Optimizing Conversion Potential

What difficulties arose?

Outdated site

Olga

SEO specialist

Initially, it was clear that the design and functionality of the site required an upgrade. However, after a detailed analysis, the problems turned out to be more significant than we thought. Outdated design, lack of user interaction modules, etc.

Refusal of redesign

The customer postponed significant adjustments to the site, decided to work with what was there, and then make a decision on redesign. In modern SEO realities, a quality site is the foundation of promotion. However, after assessing the niche and the reputation of the manufacturer, we decided to give it a try. However, the "cosmetic repair" of the site was still carried out at the expense of the promotion budget.

Work plan

Updated the site header

Added a form to order a call back

BEFORE

AFTER

We moved the main menu items to the main page

Added an additional feedback form

After the redesign, the following work was carried out:

Collected and clustered the semantic core of the site

Optimized the landing pages of the site

Sent the adjusted site for indexing

Integrated meta tags

Accelerated the loading of each page to optimal values

Configured the robots.txt file with instructions for search robots

Set up a site map with a list of all pages on the site that are subject to indexing by search engines

Worked out in detail checklists for the webmaster and analytics systems

+132 more SEO optimization points

Results

The site entered the TOP-10 for the following phrases

Phrase		14.12	18.01	15.02	15.03	14.04	13.05
drilling price	Ya	25	24	23	17	24	5
drilling wells price	Ya	н/д	н/д	20	16	28	7
water drilling price	Ya	5	17	16	13	15	6
drilling water wells price	Ya	7	н/д	16	12	20	7
drilling for a well	Ya	н/д	н/д	14	5	13	8
drilling of artesian wells	Ya	5	н/д	н/д	5	3	1
well overhaul	Ya	8	10	8	12	15	3
underwater drilling	Ya	8	5	8	4	10	10
drilling water wells	Ya	4	1	12	3	14	9
drilling rostov on don price	Ya	6	10	н/д	7	7	8
drilling of geological wells	Ya	3	2	2	2	3	3
drilling cost	Ya	7	23	17	12	14	10
artesian well price	Ya	7	10	6	4	9	9
pile drilling price	Ya	16	19	17	18	20	10
turnkey well drilling	Ya	6	8	12	13	16	9
drilling holes for piles	Ya	9	11	12	10	8	8
how much does it cost to drill a well	Ya	14	16	21	16	26	8
well engineering	Ya	5	4	6	6	4	3
drilling piles for foundation	Ya	27	13	13	15	22	9
drilling wells growth prices	Ya	3	10	7	8	9	8
repair of artesian wells	Ya	4	6	6	6	5	5
price per meter of drilling	Ya	н/д	н/д	15	8	13	10
drilling for piles price	Ya	17	17	15	19	19	10
drilling wells in rostov-on-don price	Ya	7	12	16	14	18	8
drilling artesian wells for water	Ya	2	н/д	н/д	3	3	4
water well repair	Ya	6	9	9	9	5	6
turnkey water well drilling	Ya	7	8	11	12	10	9
turnkey water drilling	Ya	6	9	15	11	10	9
cost of drilling a well	Ya	6	17	17	15	28	6
underwater drilling price	Ya	10	17	16	10	12	10

The site entered the TOP-5 for phrases of interest to the Customer

Traffic from search engines increased by 2.2 times

The number of new visitors increased by 3.7 times

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