FAQ
We will need 5 business days to create your advertising campaign. The first impressions and clicks will begin an hour after the advertising balance is replenished. If the conversion potential of your site is high, applications and calls will start coming from the first or second day of the advertising campaign. Otherwise, we will prepare and implement recommendations for developing the site's conversion.
We will provide you with access to the advertising campaign with the right to view and control. At any time, you will be able to control the advertising budget, the number of clicks and all the settings and changes made by specialists.
The cost of advertising in Yandex.Direct and Google consists of three components:
- 1. Creating an advertising campaign
- 2. Running and supporting an advertising campaign
- 3. Replenishing the advertising balance
These are the funds that you transfer directly to Yandex or Google to pay for clicks on ads. We will send you an invoice every month for the agreed amount. After the invoice is paid, the funds are credited to the advertising balance within 1-5 business days. More often - earlier.
The amount depends on the direction of your business, the region of the advertising campaign, the number of competitors and the volume of key queries. To calculate the advertising balance more specifically, we need to know what products/services you want to advertise and in what region.
YAN is the Yandex Advertising Network and partner sites. Google has a similar platform for displaying advertisements, which is called KMS. The peculiarity of advertising in YAN and KMS is that these are banner ads, i.e. images with text. They are shown to users who were interested in certain goods/services when browsing through various sites.