SEO promotion of medical websites

Medical sites or YMYL sites are directly related to human health and life, so Yandex and Google search engines have special requirements for their authority and content expertise. Due to the specificity, a large number of rules and restrictions, the promotion of medical services and goods sites differs from the promotion of projects on other topics.

The niche requires a certain approach and an optimal SEO strategy designed for the long term. The specialists of the DELTA Internet marketing agency have extensive experience in search engine promotion of sites of medical centers, clinics and online stores of medical equipment and goods. We know how to get resources of your subject into the TOP-10 search results for target queries and attract the maximum amount of organic traffic!

We overtake competitors and attract new clients

Competition among medical sites is quite high, so to improve positions in the search results, a whole range of measures will be required. Our team of specialists selects and applies the most effective and efficient methods of external and internal optimization for the promotion of medical center sites. The main list of works includes:

• Collection of an extended semantic core and clustering of queries, ranging from services and diseases to drugs and medical equipment;
• High-quality development of a web platform for user convenience— interactive price lists, information about doctors, services and products, version for the visually impaired, etc.;
• Technical improvements — removing broken links, adding navigation, reducing page loading time, etc.;
• Expanding content with relevant texts, creating an expert blog to warm up the audience and build trust in the organization;
• Developing and implementing a strategy for presence in the search space— popularization of doctors on aggregator platforms, adding the organization to directories and third-party directories of the first page of search results;
• Development of conversion elements - integration of recording modules and online consultations, forms for calling a doctor at home and other points of contact with the user;
• Implementation of trust elements - reviews of the clinic or doctors, patient personal account, surveys on the quality of goods and services provided;
• Connecting web analytics counters to track conversions.

An impressive store of knowledge and our own proven technologies for promoting medical center websites will allow us to effectively adapt the resource to the current requirements of search engines and make it convenient and useful for users. Thanks to innovative search engine optimization techniques, your website will have everything it needs to reach the first pages of Yandex and Google and continuously increase conversions:

• Thoughtful structure with accessible and user-friendly information;
• Design adapted to different devices;
• Well-developed commercial factors (E-A-T);
• Informative main page with clickable phone numbers, forms for quick registration and order a call back;
• High-quality expert content created on the basis of relevant commercial and informational key phrases of varying frequency.

Our team of specialists can take a medical resource to a new level, enhance the prestige of the organization, ensure customer loyalty and increase sales of services and goods. With the help of effective Internet marketing methods, we are guaranteed to achieve a positive result of promotion, confident improvement and stable retention of the site's position in the search results.

To learn more about promotion and receive a personal commercial offer from our web studio, please contact us by phone  +7 (800) 201-33-21 or by filling out the feedback form.