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We conduct deep analytics.
We give recommendations on project development and implement them.
 
We catch trends and changes in the industry.
We conduct deep analytics.
We give recommendations on project development and implement them.
 
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Comprehensive laboratory equipment: UX audit of the site with redesign, increase in traffic up to 420%

Promotion period
2 years
Promotion Region
Rostov-on-Don and 2 more regions
Search Traffic Growth (per month)
32 → 2051
TOP-10 Yandex
96% of requests
Briefly about the client's business:
Expert-Center  — is a comprehensive supplier of equipment for laboratories
The company OOO «EKSPERTCENTER» is a comprehensive supplier of equipment for laboratories
Main objective: Scale targeted organic website traffic up to 400%
Tasks
UX analysis of the website for redesign
Optimization of product cards
Entering TOP-10 Yandex and Google
What difficulties arose
Initially, the website redesign was not included in the pool of mandatory tasks. But after conducting UX analysis and monitoring competitors, the need for structural changes became obvious. We sent the client recommendations with a justification for the need for their implementation and agreed on a work plan for the design, structure and complex of modules.
  • 1
    Home page redesign
Alina
SEO specialist
The website's home page was oversaturated with text information. Important marketing blocks were missing: USP, relevant products. Product categories were difficult to perceive. All these nuances did not allow the site to retain the visitor's attention, complicated the search for products and increased the number of refusals, i.e. the departure of a potential buyer to competitors. Our UX analysts and designers proposed a strategy for restructuring the "main page", which radically changed the functionality and perception of the site.
BEFORE adjustment
AFTER adjustment
slider with clickable banners
convenient product catalog
Smart Search on the entire site
  • 2
    Optimization of each product card
Alina
SEO specialist
A huge number of competitor sites, aggregators and trading platforms make it difficult to reach the TOP in industrial topics. To break through the dense ranks of competitors, it is necessary to constantly improve the ease of use of the site and the completeness of the information provided. First of all, work with product cards.
In the course of the systematic development of product cards, the following blocks were added: photo, “Buy in 1 click” button, “Add to cart” button, Viber and WhatsApp, documentation, and equipment.
BEFORE adjustment
AFTER adjustment
SEO strategy
Systematic work on improving the functional and marketing qualities of the site gave a powerful impetus to the landing pages entering the TOP-10. However, you still can't do without basic SEO optimization:
1
collection and clustering of the semantic core. Additionally, the work was complicated by the impressive size of the product catalog, each category of which was important for promotion and none of the products could be “put off for later.”
2
working through a checklist of 150 items, which include eliminating website errors, working on page loading speed, integrating metadata, registering in catalogs, installing a site map, etc.
3
writing unique optimization individually for each promoted category.
4
organic placement of content, work on the expert component, since the client is a supplier of equipment for laboratories, amateurism in content is unacceptable!
Results
Search traffic increased 4.2 times
All product categories reached the TOP-10

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