Search Traffic Growth
350 → 1340
Promotion Region
Rostov-on-Don and 2 other regions
TOP-10
74% of search queries
Result Achieved In
4 months
We track industry trends and changes.
We conduct in-depth analytics.
We provide project development recommendations and put them into action.
We conduct in-depth analytics.
We provide project development recommendations and put them into action.
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Comprehensive
Online Project
Promotion
Online Project
Promotion
We track industry trends and changes.
We conduct in-depth analytics.
We provide project development recommendations and put them into action.
We conduct in-depth analytics.
We provide project development recommendations and put them into action.
Client Login
Powder coating equipment manufacturing plant: from zero to TOP-10 in Yandex, with traffic growth up to 300%
Brief About Client’s Business:
LLC Evrogrupholding — a powder coating equipment manufacturing plant
The main goal:
Achieve TOP-10 rankings in the shortest possible time with explosive traffic growth
Tasks
Develop a semantic core to increase organic search traffic
Improve website visibility in search engines
Optimize every page of the website
What difficulties arose?
Olga
SEO specialist
The site was not presented in search results, so we had to work from scratch. Additionally, the task was complicated by the tight deadlines - the customer wanted to see a significant increase in traffic in 4-5 months.
To improve indexing, the following work was carried out:
Setting robots.txt
Removing micro-markup errors
Code optimization
Configuring redirects
Configuring a page with a 404 error
Removing duplicate pages of a site
Removing broken links
+82 points of technical optimization
The return of a B2B site largely depends on the completeness of each page. Along with the optimization of landing pages, we developed a plan for adjusting thematic sections, service cards and the main page.
Added marketing benefits
We developed the "News" section
Added expert content
Implemented smart search
SEO strategy
In addition to working on the technical component and functionality of the site, we systematically implemented the entire content marketing complex and worked out internal and external ranking factors:
1
collected an effective semantic core
2
We wrote a unique optimization individually for each promoted category
3
integrated meta tags
+37 more SEO optimization points
Results
Achieved TOP-10 rankings for key phrases in record time
*clicking on the table opens all results
Focused on bringing commercial queries important for the Client into the top results
Improved website visibility in search engines
Through code optimization and proper indexing setup (using robots.txt), within 4 months we increased the number of indexed pages and made the site more visible in search results, which tripled website traffic.
In the first 4 months, organic traffic grew by 300%
The number of new visitors in 4 months increased to 1150
Weekly conversions:
Achieved TOP-10 rankings for key phrases in record time
|
Phrase |
Before starting work |
16.08.19 |
17.09.19 |
18.10.19 |
19.11.19 |
|
powder paint |
not in Top100 |
>100 |
>100 |
>100 |
7 |
|
powder coating of aluminum profile |
not in Top100 |
29 |
2 |
2 |
1 |
|
sputtering chamber |
not in Top100 |
24 |
2 |
1 |
1 |
|
powder coating of facade cassettes |
not in Top100 |
15 |
4 |
1 |
2 |
|
powder coating of metal doors |
not in Top100 |
31 |
4 |
4 |
4 |
|
powder coating of gates |
not in Top100 |
>100 |
5 |
2 |
2 |
|
Single-station spray booth |
not in Top100 |
10 |
1 |
1 |
1 |
|
powder coating equipment |
not in Top100 |
>100 |
9 |
>100 |
10 |
|
polymerization chamber for gates |
not in Top100 |
2 |
1 |
1 |
1 |
|
how much does powder paint cost |
not in Top100 |
>100 |
13 |
15 |
8 |
|
powder paint recovery system |
not in Top100 |
17 |
2 |
2 |
2 |
|
powder coating line |
not in Top100 |
21 |
2 |
3 |
4 |
|
powder paint gray |
not in Top100 |
13 |
9 |
10 |
5 |
|
black powder paint |
not in Top100 |
10 |
8 |
6 |
4 |
|
powder paint aluminum |
not in Top100 |
>100 |
>100 |
>100 |
7 |
|
powder coating line buy |
not in Top100 |
25 |
9 |
7 |
5 |
|
powder spray booth |
not in Top100 |
21 |
5 |
1 |
5 |
|
powder coating of profile pipe |
not in Top100 |
>100 |
>100 |
6 |
7 |
|
powder paint polymerization chamber |
not in Top100 |
6 |
4 |
7 |
6 |
|
cartridge type powder paint recovery system |
not in Top100 |
11 |
5 |
1 |
1 |
|
cyclone type powder paint recovery system |
not in Top100 |
21 |
7 |
2 |
1 |
|
powder coating of doors |
not in Top100 |
27 |
1 |
2 |
1 |
|
powder coating chamber for wheels |
not in Top100 |
25 |
5 |
8 |
5 |
|
powder coating spraying plant |
not in Top100 |
6 |
2 |
1 |
3 |
|
painting of commercial equipment |
not in Top100 |
14 |
2 |
2 |
2 |
|
powder coating line |
not in Top100 |
>100 |
>100 |
9 |
7 |
|
powder coating of gates |
not in Top100 |
29 |
9 |
6 |
4 |
|
automatic spray gun |
not in Top100 |
>100 |
1 |
14 |
1 |
|
semi-circular transport system |
not in Top100 |
21 |
5 |
10 |
5 |
|
polymerization chamber control cabinet |
not in Top100 |
6 |
3 |
3 |
2 |
|
powder coating spraying unit electron price |
not in Top100 |
12 |
2 |
1 |
1 |
|
wagner powder coating spraying machine |
not in Top100 |
7 |
6 |
3 |
2 |
|
components for the polymerization chamber |
not in Top100 |
2 |
1 |
2 |
2 |
|
Automatic control systems for powder coating lines |
not in Top100 |
19 |
6 |
5 |
4 |
|
manual powder coating units |
not in Top100 |
19 |
6 |
6 |
2 |
|
powder paint recovery tank |
not in Top100 |
32 |
10 |
7 |
5 |
|
cyclone for spray booth |
not in Top100 |
25 |
5 |
1 |
1 |
|
manufacturing of transport systems |
not in Top100 |
>100 |
1 |
1 |
1 |
|
turnkey powder paint recovery system |
not in Top100 |
1 |
1 |
1 |
1 |
|
polymerization chamber for aluminum profile |
not in Top100 |
6 |
1 |
4 |
1 |
|
polymerization chamber for facade cassettes |
not in Top100 |
1 |
1 |
1 |
1 |
|
chamber for powder coating of metal structures |
not in Top100 |
1 |
1 |
1 |
1 |
|
polymerization chamber for disks |
not in Top100 |
15 |
10 |
12 |
8 |
|
two-post spray booth |
not in Top100 |
13 |
1 |
1 |
1 |
|
turnkey powder coating line |
not in Top100 |
3 |
2 |
3 |
3 |
|
ring powder coating line |
not in Top100 |
8 |
8 |
10 |
5 |
|
semi-circular powder coating line |
not in Top100 |
8 |
8 |
8 |
7 |
|
powder coating line walk-through |
not in Top100 |
6 |
6 |
6 |
2 |
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