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We catch trends and changes in the industry.
We conduct deep analytics.
We give recommendations on project development and implement them.
 
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Powder coating equipment manufacturing: entering Yandex TOP-10 from scratch, traffic growth up to 420%

Promotion period
2 years 5 months
Promotion Region
Rostov-on-Don and 2 more regions
Search Traffic Growth (per month)
+420% in 5 months
TOP-10 Yandex
91% of requests
Briefly about the client's business:
Eurogroupholding LLC is a manufacturer of powder coating equipment.
The main goal:
Reaching the TOP-10 in the shortest possible time with explosive growth of traffic
Tasks
Development of a semantic core to increase search traffic
Increasing website visibility in search engines
Optimization of each page of the site
What difficulties arose?
Olga
SEO specialist
The site was not presented in search results, so we had to work from scratch. Additionally, the task was complicated by the tight deadlines - the customer wanted to see a significant increase in traffic in 4-5 months.
To improve indexing, the following work was carried out:
Setting robots.txt
Removing micro-markup errors
Code optimization
Configuring redirects
Configuring a page with a 404 error
Removing duplicate pages of a site
Removing broken links
+82 points of technical optimization
The return of a B2B site largely depends on the completeness of each page. Along with the optimization of landing pages, we developed a plan for adjusting thematic sections, service cards and the main page.
Added marketing benefits
We developed the "News" section
Added expert content
Implemented smart search
SEO strategy
In addition to working on the technical component and functionality of the site, we systematically implemented the entire content marketing complex and worked out internal and external ranking factors:
1
collected an effective semantic core
2
We wrote a unique optimization individually for each promoted category
3
integrated meta tags
+37 more SEO optimization points
Results
We achieved the release of the phrase  TOP-10 in record time

*when you click on the table, all results open

We focused on the output of commercial requests that are important for the Customer
Improved website visibility in search engines
By optimizing the code and correctly setting up indexing (using robots.txt), we managed to increase the number of pages in search results in the first month and make the site visible in the results.
 first 5  months search traffic increased from 7  295 visits
The number of new visitors per month increased to 1000
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