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Wholesale fabric sales: 8x growth in organic search traffic, +230% website traffic

Search Traffic Growth

50 → 400

Promotion Region

Rostov-on-Don and 4 more regions

TOP-10

81% of search queries

Result Achieved In

4 months

Brief About Client’s Business:

LLC Rostprodtrans — wholesale supplier of industrial fabrics and cutting equipment

Main objective: Scale organic search traffic and increase website conversions

Objectives

Achieve TOP rankings for key queries

Technical website optimization

UX analysis with a strategy for website adjustments

What difficulties arose?

Homepage
redesign

Dmitry

SEO specialist

Initially, it was clear that the design and functionality of the site required an upgrade. However, after a detailed analysis, the problems turned out to be more significant than we thought. Outdated design, lack of user interaction modules, undeveloped content, empty product cards, slow page loading speed and a lot of errors - things that had to be sorted out in the shortest possible time.

The absence of most of the site pages in the index of Search Engines

Most of the pages were invisible to search engines. We had to work practically from scratch. And this is always a difficult task, especially in the B2B segment.

Work plan

The main problem of the site, of course, was the outdated design. The task of upgrading it was a priority. After a detailed analysis, we identified the main "pain points" and began to systematically eliminate them.

1
Homepage redesign

BEFORE adjustment

AFTER adjustment

2
Product card redesign

BEFORE adjustment

AFTER adjustment

3
Development of interactive modules

Multi-level interaction of the user with the site is the main factor in increasing conversion. Competent functionality should, firstly, help the user quickly find the desired product, and, secondly, involve him in interaction with the site. The ultimate goal of any interaction is a lead, i.e. a call or application.

To engage users, we use interactive modules:

4
SEO optimization

The website redesign, development of functionality and marketing modules gave impetus to mass indexing of pages, but only a competent SEO strategy allows you to promote high-quality key phrases and bring all landing pages to the TOP-10.

We have collected an effective semantic core. We have clustered queries, selected relevant landing pages, and developed a plan for refining the landing pages.

We fixed website errors, increased page loading speed, integrated metadata, installed a sitemap, configured robots.txt, fixed broken links, and configured micro-markup.

We wrote a unique optimization individually for each promoted category.

+125 more SEO optimization points

Results

81% of queries reached TOP-10

*click on the table to view all results

Organic traffic increased 8x

The number of new visitors grew, as shown in the weekly chart

Website traffic increased by 230%

Conversions also increased during this period

91% of queries reached TOP-10

Phrase	Before starting work	31.05.19	02.07.19	31.07.19	02.09.19	30.09.19	30.10.19	2021 year
leatherette growth	not in Top100	16	22	22	15	17	16	7
leatherette in Rostov-on-Don	not in Top100	21	23	22	18	21	20	7
leatherette Rostov-on-Don	not in Top100	22	23	20	16	19	17	7
rexel in rostov-on-don	not in Top100	26	26	26	22	22	11	10
gemsy overlock	not in Top100	9	17	9	8	7	5	5
artificial leather wholesale in pyatigorsk	not in Top100	>100	>100	>100	>100	>100	>100	10
artificial leather wholesale pyatigorsk	not in Top100	24	>100	26	>100	>100	>100	10
artificial leather wholesale sochi	not in Top100	21	>100	34	23	18	31	10
bielastic	not in Top100	10	8	5	6	5	5	4
spare parts for cutting equipment in Stavropol	not in Top100	1	1	1	1	1	1	8
buy artificial leather Rostov-on-Don	not in Top100	20	17	21	17	19	22	7
sewing machines global rostov	not in Top100	6	7	6	2	4	2	7
buy artificial leather in Rostov	not in Top100	18	18	20	18	21	21	7
sewing machines global in rostov	not in Top100	5	7	8	3	4	4	3
leather fabric in Rostov-on-Don	not in Top100	22	25	20	23	23	10	1
suede fortune	not in Top100	5	6	4	4	4	5	3
juki industrial growth	not in Top100	9	9	13	11	8	11	11
sewing machines global rostov	not in Top100	2	4	5	4	3	4	3
faux leather store in rostov	not in Top100	20	22	22	21	23	19	4
cutting equipment buy in rostov	not in Top100	1	6	5	5	6	4	5
sewing machines global in rostov	not in Top100	5	9	7	4	5	4	2
faux leather shop rostov on don	not in Top100	20	22	23	21	23	20	4
buy artificial leather in Rostov-on-Don	not in Top100	18	16	19	18	20	20	8
faux leather store in rostov-on-don	not in Top100	21	24	23	22	23	23	6
artificial leather for furniture	not in Top100	11	19	16	12	11	9	4
leather fabric growth	not in Top100	5	11	11	12	10	11	5
faux leather shop Rostov	not in Top100	20	20	16	13	11	20	7
leather fabric Rostov-on-Don	not in Top100	18	20	19	21	23	5	1
sewing machines global rostov on don	not in Top100	7	6	4	1	4	4	1
vinyl for car tuning	not in Top100	1	5	3	3	2	1	5
sewing machine global rostov	not in Top100	5	12	7	4	5	6	2
leather fabric in Rostov	not in Top100	12	19	12	11	13	9	7
Groz Beckert in Rostov	not in Top100	4	8	8	15	13	2	6
sewing machine global in rostov	not in Top100	9	9	5	4	4	3	4
artificial leather for furniture Rostov-on-Don	not in Top100	7	16	12	9	13	11	6
furniture artificial leather in Rostov-on-Don	not in Top100	6	11	7	5	5	6	4
cutting equipment stavropol	not in Top100	6	9	9	7	9	4	13
spare parts for equipment vto stavropol	not in Top100	1	2	2	3	3	15	11
artificial leather wholesale Rostov	not in Top100	15	18	14	7	8	6	8
Groz Beckert Rostov	not in Top100	6	10	11	11	14	5	6
Blanks for covering buttons hemisphere growth	not in Top100	21	>100	36	33	43	32	11
artificial leather for furniture in Rostov	not in Top100	8	11	16	10	11	12	4
juki industrial rostov-on-don	not in Top100	12	16	14	12	12	11	13
artificial leather wholesale rostov on don	not in Top100	11	12	9	7	9	5	6
artificial leather wholesale in Rostov-on-Don	not in Top100	19	20	>100	8	15	5	5
artificial leather for furniture in Rostov-on-Don	not in Top100	11	13	12	11	12	13	6
sewing machines global in rostov-on-don	not in Top100	9	5	8	6	7	8	2
cutting equipment in stavropol	not in Top100	4	8	8	9	10	8	12
buy vinyl leather	not in Top100	9	11	10	8	4	5	10
gemsy sewing machine	not in Top100	8	11	8	7	7	7	3
buy artificial leather retail Rostov	not in Top100	15	15	12	13	15	16	7
artificial leather for furniture Rostov	not in Top100	10	14	10	9	8	10	4
buy artificial leather retail in rostov	not in Top100	13	14	13	12	14	14	8
furniture artificial leather in Rostov	not in Top100	5	6	9	6	8	6	5
buy artificial leather retail Rostov-on-Don	not in Top100	14	14	14	14	16	20	7
buy artificial leather retail in rostov-on-don	not in Top100	13	13	16	14	16	17	7
Groz Beckert in Rostov-on-Don	not in Top100	8	9	11	13	14	3	8

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