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We catch trends and changes in the industry.
We conduct deep analytics.
We give recommendations on project development and implement them.
 
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Wholesale fabric sales: traffic increase by 2.5 times, visibility growth in search engines up to 580%

Promotion period
3 years 2 months
Promotion Region
Rostov-on-Don and 4 more regions
Search Traffic Growth (per month)
878 → 2342
TOP-10 Yandex
91% of requests
Briefly about the client's business:
Rostprodtrans LLC is a wholesale supplier of industrial fabrics and cutting equipment
ROSTPRODTRANS LLC is a wholesale supplier of industrial fabrics
Main objective: Scale search traffic and increase website conversion
Tasks
Getting to the TOP for the main queries
Technical website optimization
UX analysis with development of a website adjustment strategy
What difficulties arose?
Homepage
redesign
Dmitry
SEO specialist
Initially, it was clear that the design and functionality of the site required an upgrade. However, after a detailed analysis, the problems turned out to be more significant than we thought. Outdated design, lack of user interaction modules, undeveloped content, empty product cards, slow page loading speed and a lot of errors - things that had to be sorted out in the shortest possible time.
The absence of most of the site pages in the index of Search Engines
Most of the pages were invisible to search engines. We had to work practically from scratch. And this is always a difficult task, especially in the B2B segment.
Work plan
The main problem of the site, of course, was the outdated design. The task of upgrading it was a priority. After a detailed analysis, we identified the main "pain points" and began to systematically eliminate them.
  • 1
    Homepage redesign
BEFORE adjustment
AFTER adjustment
  • 2
    Product card redesign
BEFORE adjustment
AFTER adjustment
  • 3
    Development of interactive modules
Multi-level interaction of the user with the site is the main factor in increasing conversion. Competent functionality should, firstly, help the user quickly find the desired product, and, secondly, involve him in interaction with the site. The ultimate goal of any interaction is a lead, i.e. a call or application.

To engage users, we use interactive modules:
  • 4
    SEO optimization
The website redesign, development of functionality and marketing modules gave impetus to mass indexing of pages, but only a competent SEO strategy allows you to promote high-quality key phrases and bring all landing pages to the TOP-10.
1
We have collected an effective semantic core. We have clustered queries, selected relevant landing pages, and developed a plan for refining the landing pages.
2
We fixed website errors, increased page loading speed, integrated metadata, installed a sitemap, configured robots.txt, fixed broken links, and configured micro-markup.
3
We wrote a unique optimization individually for each promoted category.
+125 more SEO optimization points
Results
91% of queries reached the TOP10

*clicking on the table opens all results

Search traffic increased 2.5 times
The number of new visitors has increased
Website visibility in search engines increased to 580%
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