We track industry trends and changes.
We conduct in-depth analytics.
We provide project development recommendations and put them into action.

Special equipment rental website: increasing search traffic 27-fold — competing with aggregators

Promotion Region

Krasnodar

TOP-10

85% of search queries

Result Achieved In

4 month

Website Inquiries Growth (per month)

28 → 772

Brief About Client’s Business:

Special equipment rental services in Krasnodar, focusing on aerial platforms, truck cranes, and manipulators

Main objective: increase the number of requests from the site by 5 times

Objectives

Raise the site to the TOP-10

Increase traffic up to 300%

Increase conversion up to 200%

Additional Complexities

Super-competitive sphere: hundreds of rental sites, dozens of aggregators

In 2020, breaking into the TOP-10 in the special equipment rental segment has become almost impossible! Yandex lowered the average degree of localization, and the entire first page was occupied by aggregators, trading platforms with used equipment, and sites of companies from other regions. Breaking into the TOP with such a competitive environment is almost impossible. not an easy task!

Olga, leading SEO specialist

Narrow regionality (only Krasnodar)

The client works within one city, Krasnodar, and excludes the possibility of expanding geolocation. This limits the possibilities of attracting traffic and makes the fight for the user among competitors as intense as possible!

Alexander, SEO specialist

Strategy for Success

After a painstaking analysis of the business niche, it became obvious that standard SEO methods would not give the desired result. We decided to rely on the synergy of tools.

1
We worked out in detail the entire checklist of SEO activities: collection and clustering of the semantic core, placement of unique optimization, integration of meta tags, registration in catalogs, cross-linking, error cleaning and 75 more mandatory items!
2
We conducted UI, UX analysis of the website usability using A\B tests
3
We analyzed competitive search results and formed a strategy for modernizing the site taking into account competitors.
4
Spent 250 hours of programming on pumping up the site engine and developing the catalog. As a result, we updated the CMS, significantly improved page loading speed, filled empty sections, and finalized the page base.

Development of the section «Rental conditions»

Filling the section
«Price list»

Filling the «Certificates» section

Card redesign

Results

A comprehensive approach to project development fully paid off, the overall goal was exceeded: search traffic increased 27 times!

Requests increased from 230 to 1105!

Yandex Russia (Krasnodar)
Phrase	Starting positions	Positions for January 2021	Position dynamics
boom lift rental	66	9	+57
rent a boom lift 45 meters	80	7	+73
boom lift rental cost	40	5	+35
boom lift rental price	48	9	+39
rent a boom lift per hour	52	7	+45
rent a truck crane 25	44	10	+34
rent a 25 ton truck crane	48	8	+40
rent a truck crane 32	68	9	+59
rent a 32 ton truck crane	85	10	+75
crane manipulator rental	56	9	+47
manipulator rental	78	9	+69
rent a manipulator all-terrain vehicle	76	7	+69
manipulator rental price	98	10	+88
rental of special equipment Krasnodar	19	7	+12
special equipment rental price	59	9	+50
special equipment rental prices	95	8	+87
order a boom lift	34	7	+27
order a boom lift in krasnodar	23	8	+15
crane 40 m boom	100	5	+95
aerial platform services	65	8	57
aerial platform services in krasnodar	78	7	+71
truck crane services Krasnodar	56	10	+46
special equipment rental services	46	9	+37

Achieved growth in positions for high-frequency keywords!

Conversions

Customer review:

Over the year of promotion with Delta, our site has grown significantly in search results. The number of requests and calls has increased dramatically! It is clear that specialists are constantly working with the site, suggesting improvements, and finalizing pages. We hope that further cooperation will be just as fruitful and beneficial.