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We conduct deep analytics.
We give recommendations on project development and implement them.
 
We catch trends and changes in the industry.
We conduct deep analytics.
We give recommendations on project development and implement them.
 
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A website for renting special equipment: increasing conversion up to 590%, scaling traffic, competing with aggregators

Promotion period
1 year
Promotion Region
Krasnodar
Growth of unique visitors (per month)
308 → 1216
Growth of applications via the website (per month)
8 → 50
Briefly about the client's business:
Rental services for special equipment in Krasnodar with an emphasis on aerial platforms, truck cranes and manipulators.
Company «RENTAL OF SPECIAL EQUIPMENT»
Main objective: increase the number of requests from the site by 5 times
Tasks
Raise the site to the TOP-10
Increase traffic up to 300%
Increase conversion up to 200%
Additional Complexities
Super-competitive sphere: hundreds of rental sites, dozens of aggregators
In 2020, breaking into the TOP-10 in the special equipment rental segment has become almost impossible! Yandex lowered the average degree of localization, and the entire first page was occupied by aggregators, trading platforms with used equipment, and sites of companies from other regions. Breaking into the TOP with such a competitive environment is almost impossible. not an easy task!
Olga, leading SEO specialist
Narrow regionality (only Krasnodar)
The client works within one city, Krasnodar, and excludes the possibility of expanding geolocation. This limits the possibilities of attracting traffic and makes the fight for the user among competitors as intense as possible!
Alexander, SEO specialist
Strategy for Success
After a painstaking analysis of the business niche, it became obvious that standard SEO methods would not give the desired result. We decided to rely on the synergy of tools.
  • 1
    We worked out in detail the entire checklist of SEO activities: collection and clustering of the semantic core, placement of unique optimization, integration of meta tags, registration in catalogs, cross-linking, error cleaning and 75 more mandatory items!
  • 2
    We conducted UI, UX analysis of the website usability using A\B tests
  • 3
    We analyzed competitive search results and formed a strategy for modernizing the site taking into account competitors.
  • 4
    Spent 250 hours of programming on pumping up the site engine and developing the catalog. As a result, we updated the CMS, significantly improved page loading speed, filled empty sections, and finalized the page base.
Development of the section «Rental conditions»
Filling the section
«Price list»
Filling the «Certificates» section
Card redesign
Results
The integrated approach to development of the project has fully justified itself, the global goal has been exceeded: applications from the site have increased 6 times!
Increased traffic to 409%
Ensured an increase in applications from 8 to 50!

Yandex Russia (Krasnodar)

Phrase

Starting positions

Positions for

January 2021

Position dynamics

boom lift rental

66

9

+57

rent a boom lift 45 meters

80

7

+73

boom lift rental cost

40

5

+35

boom lift rental price

48

9

+39

rent a boom lift per hour

52

7

+45

rent a truck crane 25

44

10

+34

rent a 25 ton truck crane

48

8

+40

rent a truck crane 32

68

9

+59

rent a 32 ton truck crane

85

10

+75

crane manipulator rental

56

9

+47

manipulator rental

78

9

+69

rent a manipulator all-terrain vehicle

76

7

+69

manipulator rental price

98

10

+88

rental of special equipment Krasnodar

19

7

+12

special equipment rental price

59

9

+50

special equipment rental prices

95

8

+87

order a boom lift

34

7

+27

order a boom lift in krasnodar

23

8

+15

crane 40 m boom

100

5

+95

aerial platform services

65

8

57

aerial platform services in krasnodar

78

7

+71

truck crane services Krasnodar

56

10

+46

special equipment rental services

46

9

+37

We have achieved growth in positions for high-frequency keywords!
Customer review:
Over the year of promotion with Delta, our site has grown significantly in search results. The number of requests and calls has increased dramatically! It is clear that specialists are constantly working with the site, suggesting improvements, and finalizing pages. We hope that further cooperation will be just as fruitful and beneficial.
Contact a specialist!
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