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We give recommendations on project development and implement them.
 
We catch trends and changes in the industry.
We conduct deep analytics.
We give recommendations on project development and implement them.
 
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Website for sale of spare parts for agricultural machinery: increasing website visibility in Yandex up to 370%, in Google up to 420%

Promotion period
1 year 5 months
Promotion Region
Krasnodar Krai and 2 more regions
Growth of unique visitors (per month)
234 → 1906
Increase click-through rate
+170%
Briefly about the client's business:
LLC «AGROSET» is a multiregional supplier of spare parts for agricultural machinery.
LLC «AGROSET» is a multiregional supplier of spare parts for agricultural machinery
Main objective: increase website visibility in search engines and scale traffic
Tasks
Improving website indexing by search engines
Increasing click-through rate (CTR) on search
Working with quality traffic from Yandex and Google. Targeted users only
Additional Complexities
Audience Specificity
Very high competition, subject specificity and a special audience that does not always know what exactly is needed (brand, model and other details required for the order).
Olga, leading SEO specialist
Aggregators and trading platforms are the main competitors
It is even more difficult to break into the TOP-10 among aggregators: Yandex has lowered the average level of localization and now there are more aggregators, trading platforms and company websites located in other regions in the search results.
Alina, SEO specialist
Strategy for Success
At the first stages of promotion, we used standard methods:
  • 1
    We worked out the semantic core in detail
    A well-written semantic core is the foundation of promotion. We collected over 10,000 queries, including articles (which the Customer insisted on) — after manual filtering, there were about 2,000 keywords left.
  • 2
    Wrote optimization texts
  • 3
    Conducted technical optimization: removed 404 errors, duplicates, adjusted meta tags
  • 4
    Checked loading speed site — increased
  • 5
    Configured a robots.txt file with instructions for search robots
  • 6
    Configured a site map with a list of pages not subject to indexing by search engines
+ another 120 mandatory SEO activities
After 3 updates, the dynamics of position growth was low. We took measures:
  • 1
    We conducted a deep audit of the site for the presence of latent technical problems and handed over the technical specifications to the developers for implementation
  • 2
    We developed templates for the automatic generation of meta tags in the product catalog taking into account the articles in order to increase the amount of targeted traffic as quickly as possible
Results
Increased the number of visits per month from 234 to 1,906 unique users per month
Achieved growth in targeted visits to the site up to 540%
Increased visibility in Yandex to 370%
Increased visibility in Google up to 420%
Further plans for project development
Based on the behavioral factors analysis data, we developed a strategy for further project development:
  • Adaptation of the site for mobile devices
  • Integration of the “Order a product” functionality
  • Expanding the catalog: adding new product cards, working out the overall structure
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