Website for sale of agricultural machinery: development of the project FROM ZERO, increase in search visibility up to 280%
Promotion period
1 year
Promotion Region
Stavropol
Growth of unique visitors (per month)
0 → 942
Increased visibility of the site in search engines
0 → 280%
Main objective: Develop and promote a website for the sale of agricultural machinery from SCRATCH as quickly as possible
At first there was nothing, just an idea to create a convenient platform for communication between the seller of agricultural machinery and buyers. To implement this idea, three important steps must be taken. The first is website development; The second is filling it with relevant data content; The third is turbo promotion of the website in search engines.
Alina, Leading SEO Specialist
Stages of work on the project
Website
We study competitors, catch current «tricks», attract a UX designer, create not just a website, but a web environment for successful sales.
SEO
We work through the semantic core, carefully form landing pages, place SEO content, integrate meta data, create interlinking and implement another 130 mandatory SEO activities.
Analytics
We study behavioral factors, adapt to the user, conduct A/B tests, increase engagement and reduce bounces.
Additional complications
Website promotion FROM SCRATCH
Working with a new domain without history, without reputation, without accumulated behavioral statistics is not an easy task. Especially in a highly competitive area. Especially if there are many trading platforms and aggregators in the search results.
Alina, leading SEO specialist
Maximum traffic in the shortest time
Client: We want to get results by the new agricultural season. Can you bring good traffic to the site in 3-4 months?
Specialist: Of course, the easiest way is to use CPC traffic, but this is an additional expense. Let's try to focus on maximum semantic coverage and turbo website development!
We implement the strategy
Already when creating a website, we take into account all marketing blocks and modules that contribute to the most effective promotion. We study competitors in detail in terms of search results in all cities, and develop and integrate successful solutions.
Smart search: so that the user can quickly find the necessary equipment
Banner Carousel: Maximum Visibility of Marketing Offers
Advantage block: USP immediately before the user’s eyes
We display the main characteristics of each product in the catalog
We detail cards to the maximum extent possible and compete with aggregators
We are working on all forms of communication with the company
1
We collect the most complete semantic core, including key queries of all levels: high-frequency, mid-frequency, low-frequency. We unload the semantic core of competitors, add the narrowest semantics to scale the visibility of the site in all directions.
2
We meticulously work through the SEO checklist of 150 items: integration of meta tags, registration in catalogs, cross-linking, error cleaning, connection of analytics counters, etc.
3
We work with page loading speed: we test each landing page on PC and mobile devices, "lighten the code", speeding up the engine.
4
Monthly content refinement, LSI analytics of text content, expansion of the query base.
5
Analysis of behavioral metrics: we work through the visits of each visitor, evaluate activity by Webvisor, scroll maps and form analytics. We eliminate design flaws, identify growth points and launch their development.
According to statistics, 80% of users closed the form without filling it out. We removed the fields «City», «E-mail», «Your question» - the statistics of form bounces decreased by 60%.
Results
The comprehensive development of the project and accurate analytics have proven themselves.
After just 3 months, the site's visibility in search engines increased to 52%
The traffic growth, starting from the 2nd month, amounted to 500% per month. Already in June, the number of unique visitors was 328 per month, and by August it rose to 512 people. In January 2021, 942 unique visitors visited the site.
Customer review:
It was important for us to promote the site for the new agricultural season without attracting paid traffic. Delta coped with this task. A huge amount of joint work was done, we regularly received requests for providing this or that information on products to improve the site. But the efforts were justified. The next task is to work with conversion potential and Delta has already proposed a rather interesting strategy.
Contact a specialist!
By clicking the "Get an offer" button, you agree to the processing of personal data in accordance with the privacy policy