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SEO promotion of commercial equipment

We track industry trends and changes.
We conduct in-depth analytics.
We provide project development recommendations and put them into action.
 
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Features of promotion of
commercial equipment

Want to increase the return on your retail equipment website? Our team knows how to help your business grow and scale. Discover effective digital strategies and tools for website promotion on the Internet.
A well-thought-out catalog
Commercial equipment is a very wide product niche. Hundreds of subcategories and thousands of product units are presented here. The catalog structure should be as clear and easy to navigate as possible, so that the user can easily determine the path to his product.
Smart filter
The more accurately the product filtering system is configured by characteristics, the greater the chance that the user will find the product group of interest, and, therefore, will get closer to a request or a call.
Precise search
Often the user already knows what product he needs. He knows the brand, model or article. The Search module on the site should be able to accurately select a product in accordance with the user's request, even if he made a typo or entered the Russian equivalent of a foreign name.
Specificity in the selection of queries is the key to targeted traffic
It is necessary to work out the semantic core in detail: include both high-frequency, broad queries and narrow, product-specific ones.
Growth points
It is important to integrate effective marketing blocks on the site. For example, animated banners with promotions, labels on products (designation of discounts, new products, popular products), etc.
Data relevance
It is necessary to promptly implement new directions and innovations in the trade sector. For example, data on labeling.
Promote your business as effectively as possible using modern Internet marketing tools, successfully tested by our team.
Start with a free audit of your website right now!
Order an audit
Get a free consultation!
By clicking the «Get a Proposal» button, you agree to the processing of personal data in accordance with the privacy policy

Guarantees

Reliability
All the activities we carry out are absolutely legal and do not lead to sanctions from search engines, but only contribute to a confident, systematic increase in the positions of your site in search engines and an increase in target traffic
Durability
All results of the work (articles, links, optimization) remain with you, even if the contract is terminated
Financial
Our financial guarantees and data confidentiality are specified in the Agreement

Calculate how much you can increase your monthly sales volume with us

Enter your estimated sales volume for 1 month
Increase your sales volume in 1 month: ХХХ ХХХ c
The calculation is based on the average results obtained by our clients.

How much does it cost to promote websites
selling commercial equipment?

The cost of services for each package is negotiated individually.
The cost of services for each package is negotiated individually.
Optimal
from $500
Order
For small and medium businesses with a moderately competitive environment
All inclusive
from $800
Order
For medium and large businesses with a highly competitive environment
Budget
from $250
Order
For small and medium businesses with a low competitive environment
Preparatory Work
— «Optimal»
— «All inclusive»
— «Budget»
Technical website audit with subsequent correction of identified issues
Semantic core development
Relevance mapping
Installation of analytics systems: Yandex.Metrica, LiveInternet, Google Analytics
Conversion goal setup in analytics systems
Setup of Yandex and Google Webmaster Tools
Website usability audit
Fixing usability issues identified during the audit
Competitive landscape analysis
Development of a content marketing strategy
Внутренняя оптимизация сайта
— «Optimal»
— «All inclusive»
— «Budget»
Optimization of meta tags on optimization pages
Optimization of image meta tags on optimization pages
Analysis and optimization of website page loading speed
Cleaning and optimization of HTML code
Detection and elimination of duplicate pages for search engines (301 redirects)
Page title optimization
Implementation of schema.org structured data
Optimization of graphic images
Setup and continuous adjustment of sitemap.xml
Layout and integration of optimization content on the website
Implementation of an internal linking structure
Content marketing and backlink profile development
— «Optimal»
— «All inclusive»
— «Budget»
Blog article writing 1 2-3
News section content writing
1-2
Writing and publishing articles on external platforms
1-2
Writing and distribution of information on forums or directories
Writing and distribution of information on review websites
Website marketing adjustments
— «Optimal»
— «All inclusive»
— «Budget»
Development and adjustment of interactive user interface elements
Adding marketing content to the website
Development of graphical content
Development of interactive sliders
Development of additional marketing elements (online chat, callback/request forms, etc.)
Contextual and display advertising
— «Optimal»
— «All inclusive»
— «Budget»
Semantic core
Search advertising campaign setup
Display advertising campaign setup
Performance evaluation and advertising campaign optimization
Analytical reports
Competitor analysis (conversion analysis of competitor websites, product and pricing analysis, USP evaluation)
Conversion analysis of your website (user behavior evaluation, scroll and click heatmap analysis, funnel usability analysis)
Development of recommendation plans: improving website conversion, enhancing the offer
Call tracking connection if necessary (service fee applies additionally)
Social media management
— «Optimal»
— «All inclusive»
— «Budget»
Creation and customization of social media groups
Content reposting on social media
Group administration
Content posting
1-2
Monthly reporting
— «Optimal»
— «All inclusive»
— «Budget»
SEO performance report and a summary of completed tasks
Report on achieved goals and conversion rates
Development of promotion recommendations
Support
— «Optimal»
— «All inclusive»
— «Budget»
Dedicated account manager
Monitoring of website performance during business hours and coordination with hosting technical support
Website security monitoring and malware removal if infected
Optimal
от $500
Order
All inclusive
от $800
Order
Budget
от $250
Order

What discount do you want?

To get the result,
move the regulator
on the discount scale
We have developed a flexible system of discounts for you.
To get the result, move the regulator along the discount scale.
Lock in your discount!
By clicking the «Get a Proposal» button, you agree to the processing of personal data in accordance with the privacy policy

We do for free what others do for money

Detailed audit: usability, commercial and technical factors
Website improvements necessary for high-quality SEO promotion and comprehensive development of the project
Setting up an analytics system (installing Yandex.Metrica and Google Analytics counters, setting up goals)
Adding a company to Google My Business and Yandex.Directory for additional traffic
Optimization of the site for social media users. Placement of the “Share” block, creation and branding of your communities in social networks

How we work

Contact a DELTA specialist
Analysis of tasks and conducting audits
Preparation of documents and signing of the Agreement
Start of work on integrated promotion
Increase sales, calls and orders through the website

Key points of the project

Semantic core
We select the most effective queries for you, taking into account your specifics
Audit, optimization
We perform a full technical audit, radical optimization of the site
Content Marketing
We write and publish sales texts optimized for your queries
Usability
We improve your website, study the target audience and adapt the website to it
Analytics
Integrated web analytics tools help you set up conversion goals, build a sales funnel, and reduce costs
Conversion
We calculate key performance indicators, optimize conversion through split testing
ROI
Evaluation of the profitability of promotion, if necessary, adjustment of the promotion strategy
Bounce Rate
Reducing the bounce rate on sales/landing pages of the site
Brand
We increase brand awareness in the media, create a positive aura around your company

Frequently asked questions

You will see the results of your website promotion by low- and medium-frequency keywords, as well as sales growth, in a period of two to six months. The time frame depends on the volume and complexity of the tasks, the initial technical condition of the website, as well as many other factors, and is regulated by search engines.
Every month, the client is provided with a report in electronic form containing complete information on traffic statistics and other indicators.
We work in close contact with the client, so you will always be up to date. The company's specialists are ready to answer any questions by phone or email.
We work throughout Russia, have helped companies in many regions, have representative offices in St. Petersburg, Krasnodar, Voronezh with a central office in Rostov-on-Don.
Search algorithms are constantly improving, and your competitors regularly improve their sites to appear on the first page of search results. Our team will help you overtake them with the help of proven innovative methods that will be used to promote your site.
Our company has many years of experience in the comprehensive promotion of your area. The effectiveness is confirmed by positive feedback from our clients.
Website promotion using the most effective methods within the minimum possible budget.
All financial guarantees and data confidentiality are specified in the Agreement.
You can calculate the estimated increase in your sales using the module located at the beginning of the page.
promotion of commercial equipment

Attract targeted visitors, gain customer trust, reflect the company's impeccable image and increase profits from sales of trade and cash register equipment - a modern and user-friendly website that is well ranked in Yandex and Google can handle these tasks. If you want to actively develop your business, keep up with the times and always be one step ahead of your competitors, you need to take care of adapting the resource to the current requirements of search engines.

DELTA Internet Marketing Agency will help you take a leading position, increase traffic and launch successful search engine promotion of your trade equipment website. Promotion of sites on this topic is one of the areas of our activity, and our team is fluent in the most effective tools that allow us to improve positions and guarantee that the project will reach the TOP-10.

Efficient and comprehensive promotion with DELTA

Promotion of a website for commercial equipment

Competition among sites selling cash registers and HoReCa equipment is quite high. To bypass competitive Internet sites and attract organic traffic to your resource, a whole range of measures will be required. For a systematic exit to the first pages of Yandex and Google, specialists will develop an effective SEO strategy, including measures for internal and external optimization:

  • Collection of an extended semantic core and query clustering. Retail equipment is a broad niche, which presents thousands of products. It is necessary to cover all subcategories of the assortment and include phrases of different frequencies in the semantic core;
  • Careful development of the website to improve usability  creation of a search module and selection of goods, improvement of the structure and design of pages, adaptation of design for PC and mobile devices, logical breakdown and optimization of content;
  • Technical improvements, including adding navigation, removing broken links, accelerating page loading, etc.;
  • Creation of expert content writing high-quality texts on current topics based on relevant key phrases of varying frequency. Useful information will build trust in the organization and increase the time the user spends on the site;
  • Implementation of conversion elements - integration of online consultation modules, callback and other web forms for contacting the visitor;
  • Implementation of a presence strategy in the search space (SSO) - adding a site to all aggregators and services on the first page of search results;
  • Connecting Yandex.Metrica and Google Analytics systems to collect information about visitors and accurately count the number of conversions.

The specialists of the DELTA agency will carry out a comprehensive SEO optimization of the website of commercial equipment and will do everything possible to ensure that your project reaches a new level of sales in all areas of activity. The Internet marketing methods used by our team will help improve the company's image, attract loyal customers and, with minimal costs, bring the resource to the first page of search results.

You can learn more about cooperation, clarify prices and receive a personal commercial offer from our web studio by filling out the feedback form or calling us by phone  +7 (800) 201-33-21.

Contact a specialist!
By clicking the «Get a Proposal» button, you agree to the processing of personal data in accordance with the privacy policy
 
 
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By clicking the "Order" button, you agree to the processing of personal data in accordance with the privacy policy