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We catch trends and changes in the industry.
We conduct deep analytics.
We give recommendations on project development and implement them.
 

SEO promotion of commercial equipment

We catch trends and changes in the industry.
We conduct deep analytics.
We give recommendations on project development and implement them.
 
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20
years of experience
1000
successfully
promoted sites
400
sites created
in the last 5 years
25
professionals
on staff

Features of promotion of
commercial equipment

Want to increase the return on your retail equipment website? Our team knows how to help your business grow and scale. Discover effective digital strategies and tools for website promotion on the Internet.
A well-thought-out catalog
Commercial equipment is a very wide product niche. Hundreds of subcategories and thousands of product units are presented here. The catalog structure should be as clear and easy to navigate as possible, so that the user can easily determine the path to his product.
Smart filter
The more accurately the product filtering system is configured by characteristics, the greater the chance that the user will find the product group of interest, and, therefore, will get closer to a request or a call.
Precise search
Often the user already knows what product he needs. He knows the brand, model or article. The Search module on the site should be able to accurately select a product in accordance with the user's request, even if he made a typo or entered the Russian equivalent of a foreign name.
Specificity in the selection of queries is the key to targeted traffic
It is necessary to work out the semantic core in detail: include both high-frequency, broad queries and narrow, product-specific ones.
Growth points
It is important to integrate effective marketing blocks on the site. For example, animated banners with promotions, labels on products (designation of discounts, new products, popular products), etc.
Data relevance
It is necessary to promptly implement new directions and innovations in the trade sector. For example, data on labeling.
Promote your business as effectively as possible using modern Internet marketing tools, successfully tested by our team.
Start with a free audit of your website right now!
Order an audit
Get a free consultation!
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Guarantees

Reliability
All the activities we carry out are absolutely legal and do not lead to sanctions from search engines, but only contribute to a confident, systematic increase in the positions of your site in search engines and an increase in target traffic
Transparency
We have an open pricing policy, so when signing a contract, you receive a detailed plan of activities by month and accurate information about the cost of services
Durability
All results of the work (articles, links, optimization) remain with you, even if the contract is terminated
Financial
Our financial guarantees and data confidentiality are specified in the Agreement

Calculate how much you can increase your monthly sales volume with us

Enter your estimated sales volume for 1 month
Increase your sales volume in 1 month: ХХХ ХХХ c
The calculation is based on the average results obtained by our clients.

How much does it cost to promote websites
selling commercial equipment?

The cost of services for each package is negotiated individually.
The cost of services for each package is negotiated individually.
Optimal
from $240
Order
For small and medium businesses with a moderately competitive environment
All inclusive
from $300
Order
For medium and large businesses with a highly competitive environment
Budget
from $120
Order
For small and medium businesses with a low competitive environment
Preparatory work
— «optimal»
— «all inclusive»
— «budget»
Technical audit of the site with subsequent correction of identified errors
Preparation of the semantic core
Preparing a Relevance Map
Installation of statistics systems "Yandex Metrica", LiveInternet, Google Analytics
Setting up goals in statistics systems for conversion tracking
Installing the Yandex and Google webmaster panel
Usability audit of the site with subsequent correction of identified errors
Analysis of the competitive environment
Preparing a Content Marketing Strategy
Internal website optimization
— «optimal»
— «all inclusive»
— «budget»
Optimizing Page Meta Tags
Optimizing Image Meta Tags
Analysis and optimization of website page loading speed
Cleaning and optimizing HTML code
Finding and eliminating duplicate pages for search engines (301 redirect)
Optimizing Page Titles
Implementation on the micro markup site schema.org
Optimization of graphic images
Creating and configuring robots.txt
Creating or configuring a sitemap.xml
Layout of optimized content for the website
Organizing an internal linking scheme
Content Marketing and Link Profile Building
— «optimal»
— «all inclusive»
— «budget»
Writing an article for a blog 1 2-3
Writing in the news section 1-2 2-4
Writing and distributing an article for publication on external platforms
1-2
Writing and distributing information in review sites, forums or directories
1-2
Contextual and banner advertising
— «optimal»
— «all inclusive»
— «budget»
Creating and setting up an advertising campaign
Writing Advertisement Texts
Preparation and correction of advertisements (headlines, images)
Preparation of graphic animated banners for advertising on thematic sites
Management and optimization of advertising campaigns, evaluation of the effectiveness of sites and traffic
Working with social networks
— «optimal»
— «all inclusive»
— «budget»
Creation and personalization of groups in social networks
Republishing content on social networks
Group Administration
Content curation (number of posts)
1-2
Monthly reporting
— «optimal»
— «all inclusive»
— «budget»
Report on the results of search engine optimization and a summary of the work performed
Report on achieved goals and conversion
Formation of recommendations for promotion
Support
— «optimal»
— «all inclusive»
— «budget»
Personal account manager
Monitoring the operation of the site during working hours and interaction with hosting technical support
Monitoring  site security  treatment of  viruses in case of infection
Optimal
от $240
Order
All inclusive
от $300
Order
Budget
от $120
Order

What discount do you want?

To get the result,
move the regulator
on the discount scale
We have developed a flexible system of discounts for you.
To get the result, move the regulator along the discount scale.
Lock in your discount!
By clicking the "Get an offer" button, you agree to the processing of personal data in accordance with the privacy policy

We do for free what others do for money

Detailed audit: usability, commercial and technical factors
Website improvements necessary for high-quality SEO promotion and comprehensive development of the project
Setting up an analytics system (installing Yandex.Metrica and Google Analytics counters, setting up goals)
Adding a company to Google My Business and Yandex.Directory for additional traffic
Optimization of the site for social media users. Placement of the “Share” block, creation and branding of your communities in social networks

How we work

Contact a DELTA specialist
Analysis of tasks and conducting audits
Preparation of documents and signing of the Agreement
Start of work on integrated promotion
Increase sales, calls and orders through the website

Key points of the project

Semantic core
We select the most effective queries for you, taking into account your specifics
Audit, optimization
We perform a full technical audit, radical optimization of the site
Content Marketing
We write and publish sales texts optimized for your queries
Usability
We improve your website, study the target audience and adapt the website to it
Analytics
Integrated web analytics tools help you set up conversion goals, build a sales funnel, and reduce costs
Conversion
We calculate key performance indicators, optimize conversion through split testing
ROI
Evaluation of the profitability of promotion, if necessary, adjustment of the promotion strategy
Bounce Rate
Reducing the bounce rate on sales/landing pages of the site
Brand
We increase brand awareness in the media, create a positive aura around your company

Frequently asked questions

You will see the results of your website promotion by low- and medium-frequency keywords, as well as sales growth, in a period of two to six months. The time frame depends on the volume and complexity of the tasks, the initial technical condition of the website, as well as many other factors, and is regulated by search engines.
Every month, the client is provided with a report in electronic form containing complete information on traffic statistics and other indicators.
We work in close contact with the client, so you will always be up to date. The company's specialists are ready to answer any questions by phone or email.
We work throughout Russia, have helped companies in many regions, have representative offices in St. Petersburg, Krasnodar, Voronezh with a central office in Rostov-on-Don.
Search algorithms are constantly improving, and your competitors regularly improve their sites to appear on the first page of search results. Our team will help you overtake them with the help of proven innovative methods that will be used to promote your site.
Our company has many years of experience in the comprehensive promotion of your area. The effectiveness is confirmed by positive feedback from our clients.
Website promotion using the most effective methods within the minimum possible budget.
All financial guarantees and data confidentiality are specified in the Agreement.
You can calculate the estimated increase in your sales using the module located at the beginning of the page.
promotion of commercial equipment

Attract targeted visitors, gain customer trust, reflect the company's impeccable image and increase profits from sales of trade and cash register equipment - a modern and user-friendly website that is well ranked in Yandex and Google can handle these tasks. If you want to actively develop your business, keep up with the times and always be one step ahead of your competitors, you need to take care of adapting the resource to the current requirements of search engines.

DELTA Internet Marketing Agency will help you take a leading position, increase traffic and launch successful search engine promotion of your trade equipment website. Promotion of sites on this topic is one of the areas of our activity, and our team is fluent in the most effective tools that allow us to improve positions and guarantee that the project will reach the TOP-10.

Efficient and comprehensive promotion with DELTA

Promotion of a website for commercial equipment

Competition among sites selling cash registers and HoReCa equipment is quite high. To bypass competitive Internet sites and attract organic traffic to your resource, a whole range of measures will be required. For a systematic exit to the first pages of Yandex and Google, specialists will develop an effective SEO strategy, including measures for internal and external optimization:

  • Collection of an extended semantic core and query clustering. Retail equipment is a broad niche, which presents thousands of products. It is necessary to cover all subcategories of the assortment and include phrases of different frequencies in the semantic core;
  • Careful development of the website to improve usability  creation of a search module and selection of goods, improvement of the structure and design of pages, adaptation of design for PC and mobile devices, logical breakdown and optimization of content;
  • Technical improvements, including adding navigation, removing broken links, accelerating page loading, etc.;
  • Creation of expert content writing high-quality texts on current topics based on relevant key phrases of varying frequency. Useful information will build trust in the organization and increase the time the user spends on the site;
  • Implementation of conversion elements - integration of online consultation modules, callback and other web forms for contacting the visitor;
  • Implementation of a presence strategy in the search space (SSO) - adding a site to all aggregators and services on the first page of search results;
  • Connecting Yandex.Metrica and Google Analytics systems to collect information about visitors and accurately count the number of conversions.

The specialists of the DELTA agency will carry out a comprehensive SEO optimization of the website of commercial equipment and will do everything possible to ensure that your project reaches a new level of sales in all areas of activity. The Internet marketing methods used by our team will help improve the company's image, attract loyal customers and, with minimal costs, bring the resource to the first page of search results.

You can learn more about cooperation, clarify prices and receive a personal commercial offer from our web studio by filling out the feedback form or calling us by phone  +7 (800) 201-33-21.

Contact a specialist!
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