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We catch trends and changes in the industry.
We conduct deep analytics.
We give recommendations on project development and implement them.
 
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Website for sale of plastic containers: bringing to TOP-10 in 6 months, increase in visitation by 28 times

Promotion period
1 year
Promotion Region
Rostov-on-Don and 4 more regions
Growth of unique visitors (per month)
28 → 806
Reaching the TOP-10
97% of phrases
Briefly about the client's business:
Wholesale and retail sale of plastic containers in the Southern Federal District.
OOO «YUG-TARA» - wholesale and retail sale of plastic containers
Main objective: Bring the site to the TOP-10 in the direction of
«plastic boxes»
Tasks
Audit of competitors' websites
Implementing a successful structure and semantics
Working with behavioral factors
At the time of launch, the site https://юг-тара.рф was not presented in the search results for the direction "plastic boxes" in any position. It was necessary to increase traffic for narrow semantics from scratch. As a guideline, we decided to choose the TOP-5 Yandex sites, analyze their structure, identify features and patterns for subsequent implementation in the current project.
Alexander, SEO specialist
Main stages of work
  • 1
    Redesign of the landing page user interface in accordance with visitor expectations
    — updated product range
    — added information about the advantages and stages of working with the company
  • 2
    Submitting a site for indexing
  • 3
    Collection of narrow semantics for the most commercial queries that really interested the client
    A narrow semantic core is always a big problem. Here you won’t be able to collect the necessary traffic due to low-frequency queries that will reach the TOP and pull high-frequency phrases along with them. You need to go all-in right away, work with the most commercially effective, and therefore the most competitive phrases.
    Alexander, SEO specialist
  • 4
    Writing unique LSI content for all landing pages of the site
  • 5
    Checklist for our unique method “150 SEO points” + revision of each missing point
  • 6
    Daily monitoring of user activity on the site, building behavioral maps, A/B testing of the structure
Results
A detailed analysis of competitors and behavioral characteristics of visitors allowed us to identify the main growth points of the project. By developing the page structure, increasing quality characteristics and introducing a unique context, we were able to:
Get into the TOP-10 for the most commercial phrases
Phrase Before starting work January February March April May June July July September October November December
plastic boxes not in Top100 28 30 25 20 34 25 29 24 13 24 23 8
plastic container not in Top100 15 10 10 9 9 9 10 11 22 13 23 10
warehouse boxes not in Top100 28 38 35 30 46 31 33 27 23 30 32 9
plastic boxes growth not in Top100 30 2 2 2 2 2 4 3 4 3 9 10
plastic container rostov not in Top100 33 11 28 24 24 8 9 2 35 12 24 8
box rostov not in Top100 13 6 8 6 3 5 4 3 5 9 13 6
Increase website traffic by 28 times!
Customer review:
We were interested in promoting the website specifically in the direction of "plastic boxes". We understood the phrases that were important in terms of attracting customers, and we were looking for a partner who would be able to promote them in Yandex within six months. In Delta, we immediately liked the lack of "extra talk" - the company received the task, discussed the stages of work and started to implement it. As a result, by December the website had reached the positions we needed. Now we plan to expand the promotion topics and include the marketing component.
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