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Website for selling plastic containers: reached TOP-10 in 6 months, traffic increased 28-fold

Promotion Region

Rostov-on-Don and 4 more regions

Result Achieved In

1 year

Unique Visitors Growth

28 → 806

Reached TOP-10

97% of phrases

Brief About Client’s Business:

Wholesale and retail sales of plastic containers in the Southern Federal District

LLC «YUG-TARA» — wholesale and retail sales of plastic containers

Main objective: Bring the website to TOP-10 for the category
«plastic crates»

Objectives

Competitor website audit

Implementation of effective structure and semantics

Optimization of behavioral factors

At the start of the project, the website https://юг-тара.рф was not present in the search results for the category «plastic crates» at any position. It was necessary to build traffic for a narrow semantic niche from scratch. We decided to use the TOP-5 Yandex websites as a benchmark, analyze their structure, identify features and patterns, and then implement them in the current project.

Alexander, SEO Specialist

Main stages of work

1
Redesign of the landing page user interface in accordance with visitor expectations
— updated product range

— added information about the advantages and stages of working with the company
2
Submitting a site for indexing
3
Collection of narrow semantics for the most commercial queries that really interested the client

A narrow semantic core is always a big problem. Here you won’t be able to collect the necessary traffic due to low-frequency queries that will reach the TOP and pull high-frequency phrases along with them. You need to go all-in right away, work with the most commercially effective, and therefore the most competitive phrases.
Alexander, SEO specialist
4
Writing unique LSI content for all landing pages of the site
5
Checklist for our unique method “150 SEO points” + revision of each missing point
6
Daily monitoring of user activity on the site, building behavioral maps, A/B testing of the structure

Results

A detailed analysis of competitors and behavioral characteristics of visitors allowed us to identify the main growth points of the project. By developing the page structure, increasing quality characteristics and introducing a unique context, we were able to:

Get into the TOP-10 for the most commercial phrases

Phrase	Before starting work	January	February	March	April	May	June	July	July	September	October	November	December
plastic boxes	not in Top100	28	30	25	20	34	25	29	24	13	24	23	8
plastic container	not in Top100	15	10	10	9	9	9	10	11	22	13	23	10
warehouse boxes	not in Top100	28	38	35	30	46	31	33	27	23	30	32	9
plastic boxes growth	not in Top100	30	2	2	2	2	2	4	3	4	3	9	10
plastic container rostov	not in Top100	33	11	28	24	24	8	9	2	35	12	24	8
box rostov	not in Top100	13	6	8	6	3	5	4	3	5	9	13	6

Increase website traffic by 28 times!

Customer review:

We were interested in promoting the website specifically in the category «plastic crates». We understood which phrases were crucial for attracting clients and were looking for a partner who could bring them to the top of Yandex within six months. What impressed us about «Delta» was the lack of unnecessary discussions — the company received the task, outlined the steps, and immediately started execution. As a result, by December the website reached the positions we needed. Now we plan to expand the promotion topics and integrate marketing components.