Wholesale sales of packaging: increasing traffic by 4 times, growing sales in the B2B segment
Promotion period
2 years
Promotion Region
Krasnodar
Growth of unique visitors (per month)
486 → 1944
TOP-10 Yandex and Google
92% of phrases
Briefly about the client's business:
Wholesale and retail supplier of packaging materials for catering outlets, retail stores and food production facilities.
Main objective: Attract clients from the B2B segment + increase search traffic to 1800 visitors
The tasks set
selection of target semantic core
optimization of website landing pages for the B2B segment
Additional Complexities
Reorienting an Online Store to a B2B Supplier
Previously, the company operated as a retail and small wholesale online store. The main source of traffic was CPC (impressions in Yandex.Direct and Google Ads with payment per click). We faced a difficult task - to reorient the site to the B2B segment, while maintaining the existing customer core. To solve this problem, deep monitoring of competitors was conducted not only in the promotion region, but also in all million-plus cities. This allowed us to form an idea of what a successful B2B project in the packaging industry should look like, which will be able to attract the bulk of traffic from SEO without losing its current customers.
Alina, SEO specialist
Strategy for Success
1
Detailed refinement of the online store functions. The user should not have any questions about the functionality
— Detailed information about the price and the "Add to cart" button have been added to the card.
2
Now the User can perform actions of any category with the product:
— add the product of interest to Pending, place it in Cart or conduct a Comparison of characteristics
3
We regularly monitor behavioral metrics: analyze the effectiveness of forms, scroll maps, determine the points of “breakdown” of a visit — finalizing the design and content based on the findings
4
Specifically monitoring site bounces and processing each bounced visit
5
Conducted a site check-up for 200 unique SEO points
Results
Search engine traffic increased to 1944 visitors
The share of new visitors increased to 420%
The bounce rate has decreased by 2 times
92% of new phrases made it into the TOP-10
Customer review:
Delta Company is reorienting our online store to the B2B segment. A lot of work is being done with product cards and website functionality. An extensive semantic core with general and special B2B queries was selected. We track the site's entry into the TOP-10, almost all queries are on the first page of Yandex today. There are one-time drops in positions, but the overall website traffic does not suffer from this. We are happy with the cooperation.
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