Writing unique text content is a necessary criterion for effective website promotion. We offer professional copywriting services to companies focused on sales growth, taking into account the marketing focus of the content with the aim of attracting consumers to your website.
The main task of copywriting (rewriting) is to increase the relevance and trust level of the website from search engines.
Texts published on websites are repeatedly checked for originality using software methods: online services and local utilities.
Creating content
Unique content can be created in three ways.
- copywriting is independent writing of articles by professional copywriters. The texts should contain in optimal concentration key phrases selected for promotion by the customer;
- rewriting is synonymizing the source content with other words and definitions while preserving its structure and content;
- conversion of printed materials into electronic form — scanning and recognition of printed texts, is possible only if the customer has his own materials to avoid violating copyright.
Copywriting and rewriting techniques
Copywriting (rewriting) of the text is mainly carried out by the following methods:
- text simplification (removal of phrases and phrases that do not contain semantic load, modification of syntax and grammar, etc.);
- synonymization of terms and concepts with generally accepted definitions;
- translation of direct speech into indirect, change of the form of presentation;
- rearrangement of verbal constructions (operating with morphology, moods, conjugations, etc.);
- movement of paragraphs and sentences within them, without violating the logical scheme of the text;
Advantages of rewriting
- Quick deadlines. Writing articles using rewriting techniques is carried out relatively quickly in comparison with writing highly specialized author's articles. It takes no more than an hour to synonymize a standard text of 2-2.5 thousand characters.
- Relatively low cost. Rewriting is a less labor-intensive process than copywriting, so its cost is significantly lower.
- A wide range of performers. A copywriter may not have specific knowledge in a particular industry, which also indirectly reduces the time and cost of project implementation.
Delta has a professional staff of copywriters whose responsibilities include writing and editing texts of any complexity. We also monitor copyright compliance and prevent attempts to use our original texts on other resources.