We catch trends and changes in the industry.
We conduct deep analytics.
We give recommendations on project development and implement them.
Additional Complexities
1. Competitors — Leroy Merlin, HDM, Avito
Alina
Contextual advertising specialist
Large and recognizable offline stores (Leroy Merlin), federal online stores and regional players operate in the plumbing sales segment. The market is oversaturated with offers. This leads to two problems:
1. It is necessary to constantly compare and analyze the site and the offer.
2. It is necessary to work out the budget in detail, since it is impossible for a regional store to compete with the budgets of Leroy Merlin.
2. Lack of developed statistics
Starting an advertising campaign from scratch, especially in a competitive segment, is always more difficult than working on an existing one. The lack of developed statistics excludes a detailed assessment of the target audience portrait. Zero CTR makes it difficult to participate in the auction and increases the cost per click. The lack of a detailed list of negative words requires monitoring and negatively affecting queries 3-4 times a day after launching the advertising campaign.
Good news
The site usability analysis showed good results. The site has sufficient conversion potential, all the main commercial blocks are installed and function perfectly: completeness of cards, price update, discount module, shopping cart, quick order, feedback forms.