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We catch trends and changes in the industry.
We conduct deep analytics.
We give recommendations on project development and implement them.
 
We catch trends and changes in the industry.
We conduct deep analytics.
We give recommendations on project development and implement them.
 
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Veterinary pharmacy chain:
growth of calls to 182 per month,
reduction of application cost by 54%

Advertising system
Yandex.Direct
Age of the advertising campaign
1 year
Budget per month
Up to 10 000 rub
Call growth (per month)
+182
Briefly about the client's business:
«Two Dogs» is a chain of veterinary pharmacies and pet stores
Network of veterinary pharmacies «TWO DOGS»
Main objective: increase the number of calls from the site
Tasks
Create an advertising campaign
Increase traffic to 1000 visitors
Save your budget up to 10,000 rubles
Additional Complexities
1. Lack of "advertising history" the client
Alina
contextual advertising specialist
The client has never done contextual advertising, doesn't have any developed click statistics, target audience profile, query conversion database, etc. They have to work from scratch. This, on the one hand, opens up sufficient scope for the implementation of ideas, but, on the other hand, extends the starting period.
2. Subjects with restrictions
There are a number of subjects whose advertising is restricted by the legislation of the targeting country. Only an experienced direct marketing specialist can successfully conduct such advertising campaigns. Having sufficient experience in launching medical and zoological advertising, we know what needs to be provided for a successful start.
  • Request certificates for goods
  • Create text and graphic ads in accordance with legal requirements
3. Budget restrictions
Alina
contextual advertising specialist
The client is not ready to invest large sums in advertising. It is necessary to fit into a not very large budget - 10,000 rubles per month including VAT - while increasing traffic to 1000 visitors. At first glance, the mission is impossible, however, with a competent approach and subtle work with strategies, there is a chance to achieve the goal.
How we worked on the project
Created a project launch brief
Competitors
USP
Advertising directions
Business features
  • 1
    Studied competitors: compared sites, offers, uploaded advertisements, analyzed activity
  • 2
    Analyzed the client's site: identified potential weaknesses and strengths, made a work plan
  • 3
    Collected a list of requests
An online store is always a large list of products, each of which can potentially be searched for by name, not to mention general commercial queries. Thus, a semantic core of 1000 basic queries is not fantasy, but an everyday task.
pet shop product catalog
pet shop catalog
pet shop veterinary pharmacy
pet shop in Voronezh
veterinary pet shop
veterinary pharmacy pet shop
pet shop Voronezh prices
pet shop product catalog and prices
pet shop Voronezh buy
two dogs Voronezh pet shop
two dogs pet shop
vet pet shop
pharmacy for dogs
veterinary pharmacy for animals
pharmacies for animals Voronezh
veterinary pharmacy in Voronezh
pharmacy for animals
pharmacy for pets
vet pharmacy in Voronezh
pharmacy for animals price
vet pharmacy
pharmacy products for animals
+1423 more requests!
  • 4
    We analyzed the approved semantic core and came to the conclusion that we will initially launch two advertising campaigns on Search
For general commercial inquiries
By product name
  • 5
    Based on the results of the work, we repeatedly changed the bidding strategy, experimented with the maximum cost per click, weekly budget, and type of advertising campaign (dynamic, text and graphic, smart banner).
Results
Website traffic increased to 1085 visitors
The number of requests from the site has increased several times
Up to 182 calls per month
Up to 1614 form submissions per quarter
Cost per click decreased by 54.1%

Date

Impressions

Clicks

CTR (%)

Expense (rubles)

Avg. click cost (rubles)

March 2020

6211

448

7,21

7456,21

16,64

Apr 2020

12712

787

6,19

6266,11

7,96

May 2020

21530

971

4,51

8373,44

8,62

June 2020

4882

736

15,08

7752,89

10,53

July 2020

2979

449

15,07

4226,27

9,41

Aug 2020

20430

963

4,71

8373,44

8,69

Sept 2020

20183

1126

5,58

7573,55

6,73

Oct 2020

13712

781

5,7

6266,11

8,02

Nov 2020

16054

1275

7,94

7144,18

5,6

Dec 2020

11004

1010

9,18

6073,31

6,01

Jan 2021

9005

923

10,24

7051,12

7,63

The cost of conversion decreased from 47 rubles to 22.5 rubles.

Date

Impressions

Clicks

Expense (rubles)

Avg. conversion cost

Conversions

March 2020

6211

448

7456,21

47,1912025316

158

Apr 2020

12712

787

6266,11

49,731031746

126

May 2020

21530

971

8373,44

42,2901010101

198

June 2020

4882

736

7752,89

28,6084501845

271

July 2020

2979

449

4226,27

19,1233936652

221

Aug 2020

20430

963

8373,44

37,8888687783

221

Sept 2020

20183

1126

7573,55

28,7967680608

263

Oct 2020

13712

781

6266,11

27,7261504425

226

Nov 2020

16054

1275

7144,18

21,649030303

330

Dec 2020

11004

1010

6073,31

15,2213283208

399

Jan 2021

9005

923

7051,12

22,5275399361

313

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