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We conduct deep analytics.
We give recommendations on project development and implement them.
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Comprehensive
promotion
of Internet projects
promotion
of Internet projects
We catch trends and changes in the industry.
We conduct deep analytics.
We give recommendations on project development and implement them.
We conduct deep analytics.
We give recommendations on project development and implement them.
Client Login
Center of Oriental Medicine «Lifemed»: growth of positions in Yandex and Google up to 320%, increase in overall visibility by 20 times.
Promotion period
1 year 6 months
Promotion Region
Rostov region
Search Traffic Growth (per month)
325 → 1032
Increased visibility of the site in search engines
20 times
Briefly about the client's business:
Center of Modern and Oriental Medicine
Main objective: increase the number of website visitors by 300%
Tasks
Develop a target semantic core
Raise your position to TOP-10
Improve overall site visibility in search engines
Additional complications
A special topic requiring an expert approach
Tatiana
content marketer
Medical services are a group of complex and fairly expensive services. They require trust in the clinic and its doctors as specialists on the part of their potential clients.
It is important to understand! The target audience of medical services is people without medical education. After reading the content on the hospital website, the visitor should understand what kind of procedure it is, and he should trust you in order to make an appointment.
Narrow audience
Non-standard medicine is a special target niche. To promote the services of an oriental medicine clinic, it is not enough to rely on the experience of promoting classic medical centers. Yes, we can collect sufficient traffic based on our experience in SEO promotion of medical clinics, but will such traffic be targeted for oriental medicine? This issue had to be resolved first.
Olga
SEO specialist
Strategy for Success
Decided to Move in Two Directions
Comprehensive SEO
Content Marketing
with Behavioral Factors Assessment
with Behavioral Factors Assessment
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1As part of the implementation of a comprehensive SEO strategy, we worked through the entire checklist of activities in detail: collection and clustering of the semantic core, placement of unique optimization, integration of meta tags, registration in catalogs, interlinking, cleaning errors and duplicates, setting up robots.txt files
+ 125 more mandatory items!
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2We started daily audit landing pages, behavioral metrics, form analysis and engagement breakdown points. We built a strategy for content refinement: wrote 105,000 characters of unique content, refined the USP, implemented successful solutions from competitors, filled cards with services
+ another 230 hours of copywriting and UX analysis in 1.5 years!
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3After six months, we came to the conclusion that the site requires significant revision, since it does not match the competitors in terms of loading speed and design solution. Making all the adjustments would have been a much more expensive solution than creating a new site.
Olga
SEO specialist
It was decided to almost completely rework the old site to increase the chances of indexing for the most competitive queries. In addition, the new marketing structure will increase the return several times.
Results
The visibility of the site in search engines has increased 20 times!
TOP-10 Yandex
| Phrase | Position |
| Oriental Medicine Center Rostov | 1 |
| Oriental Medicine Center | 2 |
| Cervical Hernia Rostov | 7 |
| Oriental Medicine Center Rostov-on-Don | 1 |
| acupuncture rostov-on-don | 10 |
| acupuncture price in rostov-on-don | 10 |
| cervical hernia treatment in rostov-on-don | 9 |
ТОП-10 Google
| Phrase | Position |
| osteochondrosis of the spine treatment Rostov | 3 |
| acupuncture Rostov-on-Don | 6 |
| acupuncture price | 6 |
| spine treatment in Rostov-on-Don | 8 |
| oriental medicine center | 4 |
| oriental massage Rostov | 8 |
| acupuncture Rostov | 7 |
| acupuncture Rostov | 9 |
| acupuncture for weight loss Rostov | 4 |
| acupuncture price Rostov | 7 |
| arthrosis massage Rostov | 4 |
| osteochondrosis treatment Rostov | 9 |
| spine treatment Rostov | 9 |
| joint treatment Rostov | 9 |
| oriental medicine center Rostov | 4 |
| cervical osteochondrosis treatment Rostov | 6 |
Search traffic increased by 320%
Increased the number of requests from the site to 290%
Contact a specialist!
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