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We catch trends and changes in the industry.
We conduct deep analytics.
We give recommendations on project development and implement them.
 
We catch trends and changes in the industry.
We conduct deep analytics.
We give recommendations on project development and implement them.
 
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Institute of Medical Education: Entering the TOP-10 in 3 months, Search Traffic Growth Up to 530%

Promotion period
6 months
Promotion Region
Saint Petersburg and 12 more regions
Search Traffic Growth (per month)
652 → 3 588
TOP-10 Yandex and Google
70% of requests in 5 months
Briefly about the client's business:
Institute of Postgraduate Medical Education and Advanced Training
The main goal:
reaching the TOP-10 in 3 months for most queries
Tasks
SEO-intensive: 150 SEO audit points in 1 month!
Content analytics
Development of landing pages
What difficulties arose?
Alina
SEO specialist
The promotion list includes more than 10 regions. The client offers distance education, so its target audience can live anywhere in Russia and the world. To begin with, 12 regions were selected, with the subsequent inclusion of Moscow, as the most competitive city in Russia.
Multi-
regionality
Tight
deadlines
The client set the task to reach the TOP-10 in the shortest possible time. The Maximum program is 50% of requests in 3 months. At first glance, it is impossible. But detailed analysis, a scrupulous approach and an intelligent strategy open up new horizons. We decided to focus on intensive and regular work on errors.
Strategy for success
150 SEO audit points for 1 month!
  • Collected the current semantic core
  • Prepared optimization
  • Conducted technical optimization: removed 404 errors, duplicates, adjusted meta tags
  • Configured the robots. txt with instructions for search robots
  • Set up a site map with a list of all pages on the site that are subject to indexing by search engines
  • To eliminate problems with site indexing, an audit of the site was made for technical problems, the technical task for correction and refinement of the functionality was transferred to the development group
27 hours of content analysis!
  • analyzed all the information on the site: text, graphics, video
  • formed a strategy for adding and adjusting content
  • created 100,000 characters of unique text content
  • identified points of user attention breakdown  — implemented adjustments  content
Results
The super task has been exceeded: 70% of phrases have reached the Yandex TOP-10 in 3 months of promotion!
Yandex TOP-6 in St. Petersburg

medical refresher courses remotely

1

nurses courses

1

distance learning courses for orderlies

1

training to become a nurse

1

cognitive behavioral therapy refresher courses

1

training vaccination prevention

1

therapy courses

1

advanced training courses for nurses

2

medical courses remotely

2

take a course to become a nurse

2

cognitive behavioral therapy course

2

art therapy refresher courses

2

art therapy courses for psychologists

2

therapy refresher courses

2

organization of nursing

2

Nursing professional retraining

2

Dietetics courses

2

distance learning courses for dieticians

2

advanced training of a dietician

2

body-oriented therapy courses

3

art therapy courses

3

art therapy courses remotely

3

art therapy course training

3

advanced training courses therapy remotely

3

organization of nursing, advanced training

3

nursing organization courses

3

organization of nursing remotely

3

organization of nursing distance learning

3

dietician distance learning

3

professional retraining for nurses courses

4

retraining courses for nurses

4

driver graduation training pre-trip medical examination

4

professional retraining course for orderlies

4

training bodynamics from scratch

4

advanced training in therapy

4

distance learning advanced training therapy

4

professional retraining courses nursing

4

professional retraining in the specialty of nursing

4

refresher courses in nursing

5

pre-trip medical examination training

5

training in medical equipment repair

5

sexology courses with certificate

5

Nursing therapy advanced training

5

professional retraining nursing remotely

5

professional retraining program nursing

5

Nursing in Psychiatry Courses

5

nursing courses

6

NMO courses for doctors remotely

6

NMO courses remotely

6

nmo tuition fees

6

pre-trip medical examinations distance learning

6

TOP-5 Yandex in Moscow

online orderly courses

2

diet nurse courses

2

advanced training of a diet nurse

2

distance learning diet nurse

2

distance learning diet nurse

3

distance learning nurse courses

3

distance learning nurse courses

4

qualification of a dietician

5

TOP-5 Yandex in Rostov-on-Don

Diet nurse training

1

Nursing refresher courses

1

Nursing orderlies courses

1

distance orderly courses

1

take orderly courses

1

training as an orderly

1

cognitive behavioral therapy course

1

refresher courses therapy remotely

1

distance learning refresher courses therapy

1

diet nurse courses

1

nursing courses

2

advanced training courses in nursing

2

distance medical courses

2

medical education distance medical courses

2

training doctors advanced training courses

2

training in maintenance of medical equipment

2

courses of body-oriented therapy

2

body-oriented therapy distance learning

2

cognitive behavioral therapy refresher courses

2

art therapy refresher courses

2

vaccination prevention training

2

therapy courses

2

nursing therapy advanced training

2

distance dietetic nurse courses

2

advanced training for dietetic nurse

2

Diet nurse distance learning

2

Professional retraining for nurses courses

3

refresher courses for nurses

3

refresher courses for doctors

3

training of medical personnel

3

advanced training clinical psychology

3

pre-trip medical examinations distance learning

3

pre-trip medical examination of drivers distance learning

3

training in medical equipment repair

3

training of medical registrars

3

body-oriented therapy training

3

art therapy courses

3

art therapy courses for psychologists

3

occupational pathology training of doctors

3

advanced training in therapy

3

therapy advanced training courses

3

retraining nursing therapy

3

organization of nursing remotely

3

organization of nursing distance learning

3

nursing professional retraining

3

retraining courses for mid-level medical personnel

4

medical courses retraining

4

nmo courses

4

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