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We give recommendations on project development and implement them.
 
We catch trends and changes in the industry.
We conduct deep analytics.
We give recommendations on project development and implement them.
 
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Promotion of a network of medical centers: growth of search traffic up to 590%, increase in calls from the site by 6 times!

Promotion period
9 months
Promotion Region
Kaluga and 5 more regions
Search Traffic Growth (per month)
1997 → 11 883
Growth of applications via the website (per month)
208 → 1261
Briefly about the client's business:
Федеральная сеть медицинских центров
Network of medical centers «SPECTR-DIAGNOSTIKA»
Main objective: increase the number of requests from the site by 5 times
Tasks
increase targeted regional traffic in the cities of Kaluga, Vyazma, Mikhailovka, Klintsy, Bryansk, Rossosh
Raise your position in the TOP-10
improve conversion
What difficulties arose?
Medical services are a group of complex services and, at times, quite expensive. They require trust in the clinic and its doctors as specialists on the part of their potential clients.
It is important to understand! The target audience of medical services is people without medical education. After reading the content on the hospital website, the visitor should understand what kind of procedure it is, and he should trust you in order to make an appointment.
Alexander, SEO specialist
Success strategy
  • 1
    At the first stages of promotion, we used standard methods:
    — More than 1,000 key phrases were selected for SEO promotion of the center. The semantic core includes queries with commercial intent for all services of the clinic. When selecting queries, we studied Yandex search results and immediately excluded search queries with weak prospects of getting into the TOP-10 (for high-frequency queries, the entire TOP is occupied by aggregators, reference books and large information platforms - attempts to "push" a site with a small budget in such an environment are a virtually impossible task)
    — Conducted intelligent clustering in accordance with the analysis of the results
    — Each cluster was assigned a corresponding relevant page
    — For each relevant page, the optimal meta data for promotion is indicated: title, meta tag description, main heading h1
  • 2
    We have thoroughly worked out the usability of the site. A technical audit was conducted, a number of problems were identified and a plan for their systematic solution was drawn up:
    — Cyclic links (when a page links to itself) were removed from all menu items and the logo. This is necessary for the correct distribution of internal link weight and makes it easier for search robots to index the site, which is important for promotion
    — The correct hierarchy of h1-h6 headings was set up
    — Canonical pages were defined, the rel="canonical" attribute was placed where necessary
    — 301 redirects to pages with the «/» symbol at the end of the address have been set up to avoid duplicates in the index
    — Additional links to the main sections of the site have been registered in the services section
Results
The integrated approach to project development has fully justified itself, the global goal has been achieved:
Increased the number of visits per month to 590%
We achieved a 6-fold increase in calls from the website!
Reached the TOP-10 for the main keywords

Phrase

Initial

Latest

Dynamics

neurologist appointment

н/д

3

97

x-ray price

н/д

3

97

mri brain price

н/д

3

97

mri spine price

н/д

5

95

mri head price

н/д

3

97

do an MRI of the head

н/д

4

96

mri of joints price

н/д

8

92

mri of vessels price

н/д

4

96

mri of cerebral vessels price

н/д

5

95

mri of brain and vessels price

н/д

6

94

mri of the brain addresses and prices

н/д

4

96

mri knee joint price

н/д

6

94

computed tomography price

н/д

3

97

mri head addresses and prices

н/д

5

95

mri of joints addresses and prices

н/д

7

93

mri knee joint addresses and prices

н/д

9

91

mri of joint cost

н/д

5

95

mri head cost

н/д

3

97

mri pelvis price

н/д

3

97

mri hip joint price

н/д

6

94

cost of mri of knee joint

н/д

4

96

radiography price

н/д

2

98

mri for child price

н/д

4

96

cost of mri of the pelvis

н/д

3

97

mri of pelvic organs cost

н/д

3

97

cost of mri of the brain

н/д

3

97

CT teeth price

н/д

3

97

mri neck vessels price

н/д

5

95

mri shoulder joint price

н/д

5

95

mri pelvic organs price

н/д

4

96

neurologist appointment price

н/д

3

97

CT scan of teeth cost

н/д

3

97

mri head and vessels price

н/д

7

93

mri of vessels cost

н/д

6

94

how much does a knee mri cost

н/д

7

93

mri of spinal vessels price

н/д

6

94

mri neck vessels price

н/д

5

95

Customer review:
It was very important for us to increase regional organic traffic - Delta did an excellent job with this. The growth of requests and calls from the site exceeded the set bar - this is an indicator for us. We hope to develop the results in further cooperation!
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