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We catch trends and changes in the industry.
We conduct deep analytics.
We give recommendations on project development and implement them.
 
We catch trends and changes in the industry.
We conduct deep analytics.
We give recommendations on project development and implement them.
 
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Major supplier of medical equipment «UNIDENT-POVOLZHYE»

Online store of medical equipment: reached the TOP-10 in 3 months, increased conversion to 260%

Promotion period
1 year
Promotion Region
Samara
Search Traffic Growth (per month)
428 → 722
Increase in conversions
42 → 189
Briefly about the client's business:
Supplier of medical and dental equipment, instruments and consumables.
The main goal:
In the shortest possible time, increase targeted traffic for dental equipment and increase conversion by 3 times.
Tasks
Entering the TOP-10 of Yandex and Google
UX analytics with strategy building
Decrease in % bounce rate
The challenges we faced
Competitiveness of the subject matter
Alina
SEO specialist
A significant part of the TOP for medical equipment is occupied by federal online stores and trading platforms. Breaking through these players to the first page is a difficult task. A universal strategy will not do here - it is necessary to analyze each competitor in detail, build hypotheses: why this particular site is present in the TOP, and implement successful solutions in your project.
It is a truly challenging task to significantly increase search traffic in 3 months. Plus, we were limited in expenses - the project budget did not allow for hundreds of hours to adjust the site, purchase an impressive link mass, connect CPC, etc. We decided to focus on deep analysis - it is better to spend more time on preparing and implementing one hypothesis than experimenting with different ones.
Olga
SEO specialist
Limited budget and timeframe
Strategy for Success
We solved the problem of tight time frames with an express approach
We conducted a site audit on 150 points
We eliminated 42 major errors
Accelerated page loading speed to 180%
At the first stages of promotion, we used standard methods:
Selecting a
semantic core
Clustering
queries
Determining
landing pages
Integrating meta-data:
title, description, h1
We conducted a technical audit of the site and performed the following work:
1
We removed cyclic links (when a page links to itself) from all menu items and the logo. This is necessary for the correct distribution of internal link weight and makes it easier for search robots to index the site, which is important for promotion.
2
Set up the correct hierarchy of h1-h6 headings.
3
Determined canonical pages, placed the rel="canonical" attribute where necessary.
4
Set up 301 redirects to pages with the "/" symbol at the end of the address to avoid duplicates in the index.
5
Additional links to the main sections of the site in the services section have been added.
+ 37 more important points for SEO promotion!
Results
In three months we reached the TOP-10 for important commercial queries
Positions in Yandex
Phrase Yandex
x-ray machines for dentistry 1
dental equipment 7
equipment for dentistry 7
dental equipment in Samara 7
buy dental equipment 6
dental equipment website 3
sale of dental equipment 5
dental equipment official website 2
dental device 2
Positions in Google
Phrase Google
cx207 2
dental equipment 4
dental units Samara 4
dental store 8
dental products store 5
dental equipment store 5
Increased the number of visits to 180%
Increased targeted traffic. Conversion rate increased from 9.8% to 26.1%
Contact a specialist!
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