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Sales of Cash Register Equipment: Achieving Top Rankings in Yandex, Increasing Traffic by up to 462%

Search Traffic Growth

256 → 1438

Promotion Region

Rostov-on-Don

TOP-10

60% of Queries

Result Achieved In

3 months

Brief About Client’s Business:

«KASSA24» — online store offering cash register and banking equipment.

Main Objective:

Reach the Top-10 in the shortest possible time

Objectives

Select priority directions with semantic core development

Increase website visibility in search engines

Develop a plan for website adjustments

What difficulties arose

The site required significant revision for the main promoted direction - product labeling. Creation and adjustment of landing pages are necessary not only for promotion to the TOP-10, but also to increase conversion, since the return of a B2B site largely depends on the professional development of each page.

01. We have developed a section of services for Marking

02. Filled each page with graphic, marketing and text content in accordance with SEO requirements

To successfully convert leads, the site must have a powerful feedback potential and offer the visitor any means of communication: via phone, form, chat, etc. We have provided all communication tools on the site.

01. Chat

02. Clickable phones in all zones

03. Feedback form

04. Messengers

SEO strategy

In addition to working on the technical component, we systematically implemented the entire content marketing complex, worked out internal and external ranking factors:

collected an effective semantic core

wrote unique optimization individually for each promoted category

integrated meta tags

accelerated loading site

worked through the main indicators of the site (IKS, registration in catalogs, webmaster panels, etc.)

corrected the robots.txt file with instructions for search robots

correctly configured the site map with a list of all pages on the site that are subject to indexing by search engines

conducted an in-depth analysis of user behavior on the site, identified the main problems

developed a strategy for the systematic development of content, supplementing cards and landing pages pages for SEO

+32 more SEO optimization points

As a result

We got phrases into the TOP-10

Phrase	Yandex
buy smart terminal Rostov	9
buy smart terminal in Rostov-on-Don	7
KKT licenses Rostov	3
setting up personal account EDO in Rostov-on-Don	1
repair customer display	2
buy smart terminal	3

+103 requests

Improved Website Visibility in Search Engines

Through code optimization and proper indexing setup (using robots.txt), it was possible to increase the number of pages indexed in the first month, making the site visible in search results. Over 3 months, organic search traffic grew 5.6 times, or by 462%.

This weekly chart shows the website’s traffic. It increased from 39 to 7,125 visits

During these months, conversions were also successfully improved

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