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We catch trends and changes in the industry.
We conduct deep analytics.
We give recommendations on project development and implement them.
 
We catch trends and changes in the industry.
We conduct deep analytics.
We give recommendations on project development and implement them.
 
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Sales of cash register equipment: entry into Yandex TOP, traffic growth up to 580%

Promotion period
1 year and 6 months
Promotion Region
Rostov-on-Don
Search Traffic Growth (per month)
+580%
TOP-10 Yandex
90% of requests
Briefly about the client's business:
KASSA24 is an online store of cash registers and banking equipment.
The main goal:
Reaching the TOP-10 in the shortest possible time
Tasks
Selection of priority areas with development of the semantic core
Increasing website visibility in search engines
Drawing up a plan for website adjustments
What difficulties arose
The site required significant revision for the main promoted direction - product labeling. Creation and adjustment of landing pages are necessary not only for promotion to the TOP-10, but also to increase conversion, since the return of a B2B site largely depends on the professional development of each page.
01. We have developed a section of services for Marking
02. Filled each page with graphic, marketing and text content in accordance with SEO requirements
To successfully convert leads, the site must have a powerful feedback potential and offer the visitor any means of communication: via phone, form, chat, etc. We have provided all communication tools on the site.
01. Chat
02. Clickable phones in all zones
03. Feedback form
04. Messengers
SEO strategy
In addition to working on the technical component, we systematically implemented the entire content marketing complex, worked out internal and external ranking factors:
collected an effective semantic core
wrote unique optimization individually for each promoted category
integrated meta tags
accelerated loading site
worked through the main indicators of the site (IKS, registration in catalogs, webmaster panels, etc.)
corrected the robots.txt file with instructions for search robots
correctly configured the site map with a list of all pages on the site that are subject to indexing by search engines
conducted an in-depth analysis of user behavior on the site, identified the main problems
developed a strategy for the systematic development of content, supplementing cards and landing pages pages for SEO
+32 more SEO optimization points
As a result
We got phrases into the TOP-10
Phrase Yandex
buy smart terminal Rostov 9
buy smart terminal in Rostov-on-Don 7
KKT licenses Rostov 3
setting up personal account EDO in Rostov-on-Don 1
repair customer display 2
buy smart terminal 3
+103 requests
We focused on the output of commercial requests that are important for the Customer
We improved the visibility of the site in search engines
Due to code optimization and correct indexing settings (using robots.txt), we managed to increase the number of pages in the search in the first month and make the site visible in the results. In 12 months, search traffic increased to 1260 visitors
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