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We catch trends and changes in the industry.
We conduct deep analytics.
We give recommendations on project development and implement them.
 
We catch trends and changes in the industry.
We conduct deep analytics.
We give recommendations on project development and implement them.
 
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OOO «KASSA» is a major supplier of trade and cash register equipment

Supplier of cash register equipment:
growth in the number of visitors by 11.8 times,
increase in the visibility of the site in Search

Promotion period
5 months
Promotion Region
Orel
Growth of unique visitors (per month)
11.8 times
TOP-10 Yandex
81% of requests
Briefly about the client's business:
LLC «Kassa» - sale, maintenance and repair of smart terminals, online cash registers, fiscal registrars, POS terminals, bar coding equipment, electronic trade scales and other trade equipment.
The main goal:
Increasing the visibility of the site in Yandex search
Tasks
set up correct indexing
increase
search traffic
website redesign in accordance with usability requirements
Technical work
Olga
SEO specialist
The main purpose of the technical work was to set up correct indexing. This is a basic stage of SEO promotion, however, if you do not pay due attention to it, all subsequent work may lose its effectiveness.
How we acted:
fixed errors in Yandex and Google webmasters
fixed duplicate pages
cleaned broken links
configured microdata markup and "breadcrumbs"
optimized code, increased page loading speed
configured a page with 404 error
set up Robots.txt
set up Sitemap.xml
+38 more technical optimization points
Website Adjustment
Home Page BEFORE Adjustments
Home page AFTER adjustments
Correction of product cards: added an image, information about the price and the “Order” button
SEO strategy
selection of target phrases for the semantic core of the site
optimization of text content of landing pages
optimization of meta descriptions
h1 optimization
creation of unique SEO content
placement of a special SEO module
analysis behavioral metrics and content adjustments based on findings
+59 more SEO points
As a result
Main queries entered the TOP-10 of the Yandex search engine

Phrase

06.11.20

20.11.20

07.12.20

28.12.20

08.02

09.03

pos monitor

n/a

37

97

51

49

10

pos monitor lcd

n/a

40

39

47

50

9

pos monitor touch

n/a

41

31

43

47

9

scales with barcode label printing

n/a

12

14

39

26

10

trade scales m er

n/a

38

n/a

21

18

10

replacement of fiscal storage device orel

n/a

17

18

16

17

10

buy cash register orel

n/a

2

2

1

1

9

buy online cash register in orel

n/a

12

6

7

7

8

setup 1c price

n/a

n/a

n/a

19

n/a

6

online cash desks orel

n/a

5

4

4

4

7

orel cash register buy

n/a

6

2

4

1

8

cash register repair orel

n/a

1

1

1

1

2

cash register repair in Orel

n/a

5

1

1

4

7

repair of commercial scales

n/a

n/a

n/a

43

27

5

repair of trade scales in orel

n/a

43

36

51

76

7

fiscal storage device in orel

n/a

21

15

18

33

10

make an electronic signature in orel

n/a

n/a

n/a

43

39

8

electronic signature eagle order

n/a

n/a

n/a

n/a

n/a

9

buy electronic signature in orel

n/a

n/a

n/a

37

54

10

online cash register sigma 8

n/a

10

13

20

24

4

online cash register sigma 7

n/a

21

21

n/a

28

9

+98 requests
 5  months (November 2020  March 2021) the number of new visitors to the site increased by 11.8 times
The number of refusals decreased by 3.3 times
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