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We catch trends and changes in the industry.
We conduct deep analytics.
We give recommendations on project development and implement them.
 
We catch trends and changes in the industry.
We conduct deep analytics.
We give recommendations on project development and implement them.
 
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OOO «TORGOVY YUG» - comprehensive equipment for HoReCa enterprises

Trade Equipment: Increase Search Traffic Up to 280% in 8 Months

Promotion period
8 months
Promotion Region
Rostov-on-Don and 4 more regions
Search Traffic Growth (per month)
increased by 300%
TOP-10 Yandex
88% of requests
Briefly about the client's business:
Comprehensive equipping of HoReCa enterprises with technological equipment and furniture.
The main goal:
Get into the TOP-10 for more than 80% of queries in 8 months
Tasks
increase
search traffic
adjust the site in accordance with usability requirements
troubleshoot technical issues
Strategy
I stage — technical work
fixed errors in  webmasters Yandex and Google
eliminated duplicate pages
cleaned broken links
set up microdata markup and "breadcrumbs"
optimized the code, increased page loading speed
set up a page with 404 error
set up Robots.txt
set up Sitemap.xml
+38 more technical settings
Stage II — website adjustments
added a colorful slider with relevant information for the user
moved the catalog to the main page of the site
adjusted the internal structure of the catalog, added the cost of the product and the “add”button “to”cart”
Home Page BEFORE Adjustments
Home page AFTER adjustments
Catalog BEFORE adjustments
Catalog AFTER adjustments
Stage III - website optimization
selection of target phrases for the semantic core
optimization of page texts
optimization of meta descriptions
optimization of h1
+49 more steps in optimization of internal content
Results
Search traffic increased 3 times between April 2020 and December 2020
The number of new visitors increased 3 times between April 2020 and December 2020
Main queries entered the TOP10 of the Yandex search engine

Phrase

April

May

June

July

August

September

October

November

December

restaurant tableware

n/a

93

13

8

11

10

11

13

9

tableware for cafes and restaurants

n/a

61

12

10

11

11

10

13

8

barware

n/a

37

13

10

9

17

81

12

9

tableware for bars and restaurants

n/a

79

12

5

9

11

16

12

10

professional tableware for restaurants

n/a

76

12

10

12

8

9

18

10

tableware for hotels and restaurants

n/a

86

7

4

5

5

7

10

7

industrial vegetable cutter

n/a

n/a

11

23

82

39

81

30

10

restaurant cutlery

n/a

n/a

10

9

24

34

37

6

7

bar inventory

n/a

61

9

10

13

16

9

10

6

buy bar equipment

n/a

n/a

10

12

9

11

7

9

4

syrups buy rostov

n/a

86

6

12

14

21

19

18

10

refrigerated table gastrolux

n/a

37

18

10

10

11

7

18

10

saladet

n/a

93

4

5

4

3

3

5

6

meat grinders for catering

n/a

76

55

75

66

86

70

n/a

9

showcases and shelves for the store

n/a

n/a

29

91

26

44

25

10

8

refrigerated display cases for a store

n/a

76

69

n/a

n/a

51

n/a

33

10

refrigerated display cases for bars

n/a

37

31

29

35

98

32

39

10

bar refrigerated display cases

n/a

86

35

41

98

n/a

45

n/a

8

equipment for bar

n/a

93

78

8

16

n/a

12

n/a

6

bar equipment

n/a

n/a

11

15

20

26

17

23

4

bar inventory

n/a

79

9

10

13

16

9

10

6

buy bar equipment

n/a

n/a

10

12

9

11

7

9

4

catering equipment

n/a

n/a

n/a

63

47

86

29

26

10

Restaurant equipment

n/a

n/a

n/a

79

40

99

33

60

9

equipment for cafe

n/a

n/a

49

87

61

89

32

30

10

restaurant equipment

n/a

86

85

72

71

66

22

34

10

buy commercial equipment

n/a

93

66

80

65

77

n/a

n/a

10

kitchen utensils

n/a

61

33

7

9

10

13

16

8

chest freezer

n/a

79

94

71

66

n/a

93

38

9

Freezer chests for stores

n/a

n/a

76

71

66

n/a

93

27

5

Japanese kitchenware

n/a

n/a

n/a

n/a

n/a

14

n/a

37

3

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