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We conduct deep analytics.
We give recommendations on project development and implement them.
 
We catch trends and changes in the industry.
We conduct deep analytics.
We give recommendations on project development and implement them.
 
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Sale of commercial equipment: entering Yandex TOP-10 in 6 months, increasing organic traffic up to 430%

Promotion period
7 months
Promotion Region
Rostov-on-Don and 2 more regions
Search Traffic Growth (per month)
220 → 946
TOP-10 Yandex
86%
Briefly about the client's business:
Supplier of commercial, refrigeration, heating equipment for shops and HoReCa
«TEKHNOTORGSTROY» is a major supplier of commercial equipment
Main objective: increase organic website traffic
Tasks
Develop a relevant semantic core
Build a website development strategy
Increase website visibility in search engines
Additional Complexities
01. High Bounce Rate
A behavioral factors audit revealed a high percentage of initial bounces. This means that a large proportion of users, upon landing on a website page, decide to close it. This behavior tells search engines that the website does not meet user expectations. This is a bad factor for SEO.
02. No Mobile Version
Today, the share of mobile traffic for any topic is huge. At least 50% of users search for products and services from mobile devices, so the lack of mobile adaptation of the site is critical for promotion.
03. Overspam
The site pages contained SEO content that negatively affected the ranking. During the analysis, critical overspam and the lack of necessary factors for integrating optimization content were identified. This means that search engines have already recorded the "unnatural" content of the site and we will have to restore the reputation of the resource.
How we worked on the project
Collected the current semantic core
Wrote optimization
Made changes to existing content
Eliminated spam on landing pages
Conducted technical optimization: removed 404 errors, duplicates, adjusted meta tags
Speeded up site loading
Configured file robots.txt with instructions for search robots
Set up a site map with a list of all pages on the site that are subject to indexing by search engines
Checked the Site for malicious code
Integrated webmaster panels
Conducted an in-depth analysis of user behavior on the site, identified the main problems
Conducted an analysis of the usability and functionality of forms
Finished the main website page: placed the "Cart" button, the Advantages Block, integrated intelligent search on the website
Correctly configured the Metrica dashboard, connected goal tracking, integrated key goals into Yandex.Direct
+ 125 more SEO optimization points
Results
86% of queries entered Yandex TOP-10 in 6 months
Phrase Yandex
trading system price 1
buy trade equipment showcases 5
buy trading system 8
buy trade furniture 9
buy museum showcase 6
buy a showcase for trade 7
counter with beveled edge 1
sale storage 8
net for a store 3
hanging on a trade net 6
fencing system for a store 8
buy a marker sign 2
marker plate price 3
Organic traffic increased to 430%
Dynamics of achieving conversion actions
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