We track industry trends and changes.
We conduct in-depth analytics.
We provide project development recommendations and put them into action.
We conduct in-depth analytics.
We provide project development recommendations and put them into action.
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Comprehensive
Online Project
Promotion
Online Project
Promotion
We track industry trends and changes.
We conduct in-depth analytics.
We provide project development recommendations and put them into action.
We conduct in-depth analytics.
We provide project development recommendations and put them into action.
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Sales of Cash Register Equipment: Achieving Top-10 in Yandex within 5 Months, Increasing Organic Traffic Tenfold
Search Traffic Growth
159 → 1561
Promotion Region
Rostov-on-Don and 5 additional regions
Top-10 Search Rankings
74% of Queries
Result Achieved in
5 months
Client’s Business Overview:
«ROKAS» — supplier and service center of cash register equipment for trade automation.
Main Objective:
Increase website rankings and traffic
Tasks
Develop a relevant semantic core
Build a website development strategy
Enhance the website’s visibility in search engines
Additional Complexities
Highly Competitive Sphere
Alina
SEO Specialist
Break into the TOP-10 in the segment sales of cash register equipment is not an easy task. The first page of search results is firmly occupied by aggregators, trading platforms, websites of federal and regional suppliers. Getting into the TOP with such a competitive environment is not an easy task.
Lack of regional contacts
The client wants to advance in a number of regions, however, the correct regional link is only possible to Rostov-on-Don. In modern realities, getting into the Yandex TOP-10 without contact information for a specific region is almost impossible. Need to work on geo-referencing.
Stages of work on the project
01 Website
We study competitors, catch current “tricks”, attract a UX designer, create a web environment for successful sales
02 SEO
We work through the semantic core, carefully form landing pages, place SEO content, integrate meta data, create interlinking and implement another 130 mandatory SEO activities
03 Analytics
We study behavioral factors, adapt to the user, conduct A/B tests, increase engagement and reduce bounces
How we worked
We collected the most complete semantic core, included key queries of all levels: high-frequency, mid-frequency, low-frequency to scale the visibility of the site in all directions
We meticulously worked through the SEO checklist of 135 items: integration of meta tags, registration in catalogs, interlinking, error cleaning, connecting analytics counters, etc.
We increased page loading speed: we tested each landing page on PC and mobile devices, "lightened the code", and accelerated the engine
We refine the content monthly: LSI analytics of text content, expanding the query base
We analyze behavioral metrics: we work through each visitor's visits, evaluate activity using Webvisor, scroll maps, and form analytics. We eliminate design flaws, identify growth points and launch their development
Configured a robots.txt file with instructions for search robots
Configured a site map with a list of all pages on the site that are subject to indexing by search engines
Checked the site for malicious code
Integrated webmaster panels
Placed contact information, configured regional binding, checked its correctness
