The factors influencing the ranking of a website in the Yandex and Google search engines are divided into three groups: internal, external and behavioral.
The promotion process involves the use of an integrated approach and the development of each factor to ensure a cumulative effect. In connection with constant innovations and changes in search engine algorithms, only the enhancing effect of the interaction of all factors will contribute to effective promotion.
Comprehensive work on the site: main activities
Working with external factors includes activities aimed at increasing the citation of the resource and increasing the level of trust of search engines (website trust). The resource is registered on various thematic sites, mentioned in various sources and social networks. As a result, the traffic to the web resource increases.
Working with internal factors implies optimization of the site for search queries. Before launching the promotion, the text and media content is optimized, micro-markup, meta tags and other technical parameters are worked out, page loading speed is increased, etc. Prevention and timely correction of errors that appear during the site's operation can provide a tangible and stable result.
For further stable growth of positions and page indexing, regular audits and monitoring of the main resource indicators are carried out. If any changes are made to the semantic core, the site will require additional partial or complete re-optimization.
When working with behavioral factors, it is important not only to make the site user-friendly (usability), but also to conduct a full audience assessment. For this purpose, monitoring is carried out with further improvement of the following parameters: click-through rate (CTR), number of pages viewed per visit, duration of visit, bounce rate, etc.