Setting up and running contextual advertising in Yandex.Direct
If you want to get your first calls and sales from your site tomorrow (or better yet, today!), then contextual advertising is your tool. Our team will select the optimal targeting and display conditions, formulate an attractive offer, determine the target audience, and launch an effective advertising campaign in the shortest possible time!
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What is contextual advertising?
In the territory of the Russian Federation these are Yandex.Direct advertising platforms.
Search
Text ads on the first page of search results that contain the most attractive information about your product/service. The title and description of such an ad contain everything that can motivate a potential buyer to buy from you.
Pros:
- «hot» traffic
- maximally targeted transitions
- wide opportunities for designing a USP
YAN
A comprehensive, «catch-up» banner ad designed to attract «cold» traffic. Such ads are shown not so much by key phrases, but by the user's interests. Today Yandex.Direct offers a huge variety of formats and targeting options in YAN.
Pros:
- «cheap» clicks
- variety of ad formats
- photo and video creatives
- large reach audience
Product advertising campaigns
These are ads with the name of a specific product and its price. Dynamic ads and smart banners are launched based on the product feed from your website and are ideal for online stores with configured e-commerce.
Pros:
- show specific products
- show discounts (old/new price)
- work as retargeting
- work on the Look-a-Like audience
How do we work?
All you need to launch is a modern website, a cool product or service that you want to advertise, and an experienced direct marketing specialist who can not only attract targeted traffic to the site, but also suggest how to increase its conversion into leads and sales.
A good contextual advertising specialist combines the functions of a targeting specialist (attracting targeted traffic) and a marketer (website/offer/product analytics), i.e. he doesn’t just set up advertising and collect traffic, but also helps your site convert traffic into leads, and leads into sales.
1
Development of strategy and setting up of advertising campaign
- Website analysis: product/service categories; landing pages; conversion opportunities; company marketing advantages
- Collecting semantic core, forecasting, budgeting
- Creating headings, texts, designing snippets of advertisements
- Choosing and initial settings of the display strategy
- Comparing advertisements with competitors' advertisements, making changes if necessary
- Setting up analytics - registering and installing the Metrica counter and creating goals
2
Launch of advertising and regular work
- Daily work with rates
- Working with traffic: percentage distribution of traffic by requests, identifying the optimal traffic position
- Creating alternative ads in order to identify more effective ones
- Analysis of behavioral metrics, fine-tuning of campaign adjustments by audience
3
Reporting and consulting
- Consultation on the work of the RK by phone
- Monthly provision of statistics on display conditions, clicks and expenditure
- Intermediate statistics on request
- Recommendations on landing page adjustments in order to increase conversion
- Recommendations on RK development