Targeted advertising

Targeted advertising in social networks

Targeted advertising is the creation of advertising messages "aimed" at a selected audience. With the help of the special advertising platform MyTarget, you can show your business ads to users of the most popular social networks - Vkontakte, Odnoklassniki and all Mail.ru services while they scroll the feed. We will help you find potential buyers and those who will definitely be interested in your offer.
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What tasks does targeted advertising solve?

Formation and support of demand
You can not only advertise your product or service, but also promptly announce attractive marketing promotions
Increasing brand awareness
Targeting in social networks is an excellent tool for working with the degree of brand awareness. Fine tuning, a detailed target audience and setting a moderate frequency of impressions allows you not to bother the audience, but to gently introduce them to the brand's offers
Increasing loyalty to the product
Targeted advertising works as a trigger not only for a purchase, but also works on the degree of trust in the brand
Expanding the target audience
Targeting is great for maintaining interest in both the current audience and expanding the target audience by reaching potential customers

Setting up targeted advertising from DELTA

1
Product research and audience search
The most important thing at the initial stage is to study the client's proposal in detail and select a target audience that will definitely be interested in your proposal.
2
Setting up analytics
To evaluate the effectiveness of advertising, we connect various services in the form of widgets or call tracking. In the future, this will help to analyze the advertising campaign indicators more deeply
3
Preparing ads for testing
Based on the selected audience, we create an unlimited number of creative options and ad texts - this will help you choose the most suitable strategy after testing ads on low budgets
4
Launching an advertisement
After testing, the most effective advertisements are selected and a full launch is carried out
5
Optimization
Based on statistical data, we determine the effectiveness of the launched ads and advertising tools. We work out new growth points
6
Report and consulting
We provide a detailed report and give recommendations for further promotion

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