Targeted Advertising on Social Media
Targeted advertising means creating ads that are aimed at a selected audience. Using the MyTarget platform, you can show your business ads to users of popular social networks—VKontakte, Odnoklassniki, and all Mail.ru services—while they scroll their feeds. We help you reach potential buyers and people genuinely interested in your offer.
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What Targeted Advertising Achieves
Creating and Maintaining Demand
You can not only advertise your product or service but also quickly announce attractive marketing promotions.
Increasing Brand Awareness
Social media targeting is a great tool to boost brand recognition. Careful targeting, well-defined audience segmentation, and moderate ad frequency ensure your audience isn’t annoyed but gently introduced to your brand offers.
Boosting Product Loyalty
Targeted ads act not only as a trigger for purchase but also build trust in your brand.
Expanding Target Audience
Targeted advertising supports interest among your current audience and helps expand your target audience by reaching potential clients.
Targeted Advertising Setup by DELTA
1
Product Analysis and Audience Research
The most important step at the start is to thoroughly study the client's offer and select the target audience that will be genuinely interested in your offer.
2
Analytics Setup
We connect various services like widgets and call tracking to measure ad effectiveness. This allows for deeper analysis of the campaign's performance over time.
3
Ad Creation for Testing
Based on the selected audience, we create multiple variations of creatives and ad texts. This helps determine the most effective strategy during low-budget testing.
4
Ad Launch
After testing, the most effective ads are selected for a full-scale launch.
5
Optimization
Using statistical data, we evaluate the effectiveness of launched ads and advertising tools, identifying new growth opportunities.
6
Reporting and Consultation
We provide a detailed report and give recommendations for further campaign development.