Usability audit

Website Usability Audit

Website usability directly affects the number of calls and inquiries. A website that is easy to use will always bring in a lot of sales. If you have a great offer, high demand for the products/services offered, and users still go to competitors, you definitely need a usability audit.
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What is a website usability audit?

Usability is a property of a website that reflects its ease of use. A high usability score demonstrates that the user can easily and quickly find the desired section/product/service/contact on the website. If the user can complete any scenario without any obstacles, this increases the useful time on the website, the viewing depth, the visit engagement, the percentage of contact or purchase, and also the likelihood that he will visit your website again.

If the user gets confused in the pages, waits for the pages to load for a long time and does not understand how to place an order, this indicates poor usability.

Usability audit is a comprehensive assessment of the convenience of the website for potential buyers. Does it have a logical structure, a pleasant interface, is all the information displayed correctly, etc. — analysis of such indicators allows you to identify the weak points of the site. Correcting all the shortcomings will increase the conversion of the site —and you will start selling more.

Usability audit is necessary when

The site brings few applications and sales
If the site is inconvenient for the visitor, its conversion will be low
Expenses are increasing, but profits are not growing
Even if you use advertising tools to increase sales, if usability is poor, the budget will be wasted
It is necessary to check the new site
An audit is necessary both when creating a new site and after redesigning an old one

Stages of work

1
Detailed analysis and objective assessment
We will analyze your website and your competitors' websites. We will study the target audience in detail and help to reflect the USP on the pages.
2
Development of recommendations
After the audit, our specialists will collect all the necessary recommendations for improving usability and will develop a detailed strategy for optimizing all components of your site.
3
Presentation and consultation
We will conduct a personal consultation with a detailed description of recommendations from our specialists

Other services

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