Website Usability Audit
What is a website usability audit?
Usability is a property of a website that reflects its ease of use. A high usability score demonstrates that the user can easily and quickly find the desired section/product/service/contact on the website. If the user can complete any scenario without any obstacles, this increases the useful time on the website, the viewing depth, the visit engagement, the percentage of contact or purchase, and also the likelihood that he will visit your website again.
If the user gets confused in the pages, waits for the pages to load for a long time and does not understand how to place an order, this indicates poor usability.
Usability audit is a comprehensive assessment of the convenience of the website for potential buyers. Does it have a logical structure, a pleasant interface, is all the information displayed correctly, etc. — analysis of such indicators allows you to identify the weak points of the site. Correcting all the shortcomings will increase the conversion of the site —and you will start selling more.