Integrated Marketing

Comprehensive website promotion

Integrated marketing from DELTA is a double effect obtained from the joint work of SEO promotion and contextual advertising. Both of these channels are aimed at solving one problem - to bring a potential client to your site and convert him into a buyer. Context starts working here and now, and SEO becomes an investment in the future.

The combination of SEO and contextual advertising is a powerful tool that will help your business reach new heights. Only in combination will these two types of promotion allow you to get the maximum benefit and increase sales many times over.

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What is SEO?

SEO promotion is primarily aimed at improving the reputation of the site in search engines. The first results can be assessed after 6-12 months of promotion, when the site begins to gradually enter the TOP 10 search results and collect free organic traffic from Google search.

All SEO activities are an extensive list of works aimed at:

  • filling the site with quality content;
  • correcting behavioral and commercial factors;
  • correcting code errors.

This type of promotion is a long-term investment, a strategic investment in the future of the site and business. But, so that the site does not stand idle without traffic and sales, it is optimal to immediately use contextual advertising tools in Google Ads.

What is contextual advertising?

Context works both with a hot audience on Search, showing your product to interested users ready to buy it, and with a cold one, attracting the attention of a potential buyer with bright banners in YAN. If in SEO you can only get free clicks to the site after months, then using contextual advertising tools, you will start sales "here and now".

You can launch advertising in Google Ads in a few days. Before that, the direct marketing specialist carries out the following preparatory work:

  • analysis of your product and offer;
  • calculation of the budget and selection of the budget strategy;
  • setting up data collection and analysis systems;
  • preparation of display conditions (queries and audience segments);
  • setting up advertisements.

Quick launch of advertising will allow you to receive "hot" clicks already on the first day of the advertising campaign launch, and with the help of YAN increase the volume of incoming traffic.

What do you get from integrated marketing?

Strategic SEO activities and hot contextual opportunities will allow you to improve your site and increase sales at the same time. Benefits of integrated marketing:
1
Working with two powerful traffic channels
free clicks from organic search results thanks to SEO and advertising traffic that can be converted into sales already in the first week of launch
2
Team approach
you don t need to assemble a staff within the company or control different contractors individually. By contacting us, you get a whole team of specialists from all branches of Internet marketing. The assigned project manager will always be in touch, responsible for the project and coordinate the work of specialized specialists
3
Strategy and Analytics
the joint work of SEO and context allows you to see the shortcomings and shortcomings of not only your site, but also your offer. Increasing the conversion rate of a site through SEO activities can significantly affect the increase in sales in general. The better the usability of the site, the higher the quality of the content, the more profitable your offer in comparison with competitors, the more sales you will get
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