Geo-dependent and geo-INDEPENDENT queries
Search results for most queries depend on the region in which the user is located at the time of searching. For example, when searching for a movie or streaming service, the region is usually not taken into account. It's a different matter when the user is interested in a specific product or service. Here, it's obvious that the person wants to find the information he needs in his city or close to it.
How to link a site to a specific region?
One of the most important requirements for commercial sites is successful determination of regionality. The point is that successful promotion of websites in specific regions without confirmation of their presence there is impossible. If your website represents the interests of a specific organization with an exact physical or legal address, then it cannot be assigned the status of "No regional affiliation".
The region must be confirmed automatically or by a moderator, otherwise it will not be assigned. The presence of current contact information on the site indicating the location of the organization will guarantee successful verification.