Promotion period:
1 year and 2 months
Promotion Region:
Yaroslavl
Search traffic growth:
600 → 1150 visitors
TOP-10 Yandex:
78% of search phrases

Briefly about the client's business
Sale of lumber wholesale and retail. Drying and planing of customer materials.
Main goal
Attracting search traffic to reduce costs on contextual advertising.
Tasks
- 2x increase in visitors
- Comprehensive technical optimization
- Demonstrate the expertise of the site
- Configuring CHPU addresses of pages
What difficulties arose
1. Narrow specialization
The client's website offers only one category of goods (board) without related products. Accordingly, it is more difficult to occupy your niche among large companies providing a diverse range of products.
2. Strong competition
The search results include competitors with a long history and high trust, as well as marketplaces.
Works carried out
1. A semantic core was formed, which included 144 key phrases.
2. The CHPU (human-readable URL addresses) of the pages have been configured. The CHPU address is more informative and understandable for the visitor, and also has a positive effect on the ranking of the site in search engines.

3. Setting up a company representation in Google Maps (on the map).

4. Adding information about the company, implementing the sections «Contacts», «About us».
5. There was no optimization at all. Complex work with titles, product category meta tags, and descriptions was required.
6. Removing duplicate meta tags and product descriptions.
7. Setting up micro-markup.
Problem and solution
The main difficulty was the client's narrow specialization in planed, dry and edged boards. In order to successfully compete among large companies (offering a wide selection of building materials and related products), the following measures were taken:
1. Formation of a wide cluster of specialized key phrases.
2. The main emphasis is— on the expertise of the client company.
Preparation of advertising texts about product quality, development of design and visual presentation.
Results obtained
During the promotion period, the number of visitors increased 2-fold, from 600 to 1150 people.

The client's website confidently entered the TOP-10 search engines for the selected key phrases:

Visibility is provided for thematic information requests:

We also managed to promote the site for commercial queries

Development plans
Technical optimization has been successful. But in order for a small site to continue to effectively compete with the giants in this industry, it is planned to implement a set of measures:
1. Expanding the structure, adding new sections — "Reviews", “Payment Terms", “Delivery".
2. Increasing audience loyalty. Adding videos about production features and services provided, providing information about partners.
3. Implementation of selling triggers, offers.
4. Optimizing the site for mobile devices, increasing loading speed.
5. Improving the convenience of placing an order, adding a calculation of the cost of goods/services.