Increase in Organic Traffic:
205 → 1330
Promotion Region:
Yaroslavl
Top-10 Yandex:
78% of Search Queries
Time to Achieve Result:
4 Months
Client Business Overview
Wholesale and retail lumber sales. Drying and planing of client-supplied materials.
Main Objective
Attract organic search traffic to reduce costs on paid advertising campaigns.
Objectives
- Increase website visitors sixfold
- Comprehensive technical optimization
- Demonstrate website expertise
- Configure user-friendly (SEO-friendly) URLs
Challenges Faced
1. Narrow Specialization
The client’s website offers only a single product category (boards) without related items. This makes it harder to claim a niche among large companies offering a diverse assortment.
2. Strong Competition
The search results include competitors with years of experience and high trust, as well as marketplaces.
Work Performed
1. Developed a semantic core containing 144 targeted keywords.
2. Configured SEO-friendly URLs to make page addresses more informative and understandable for visitors, positively impacting search engine rankings.
3. Optimized company presence on Google Maps.
4. Added company information, including “Contacts” and “About Us” sections.
5. Conducted full-scale optimization, including headers, meta tags for product categories, and descriptions, which were initially missing.
6. Removed duplicate meta tags and product descriptions.
7. Implemented structured data markup.
Problem & Solution
The main challenge was the client’s narrow specialization in planed, dried, and edged boards. To successfully compete with large companies offering a broad range of construction materials and related products, the following measures were implemented:
1. Creation of a broad cluster of specialized keywords.
2. Focus on showcasing the client’s expertise.
Preparing promotional content highlighting product quality, and refining design and visual presentation.
Results Achieved
Over the promotion period, the number of visitors increased sixfold—from 205 to 1,330 users in just four months.
Website conversion exceeded the target:
The client’s website confidently reached the top 10 search results for selected keywords.
Visibility was ensured for thematic informational queries
The site also ranked for commercially valuable queries
Future Development Plans
Technical optimization has been successfully completed. To maintain effective competition with industry giants, the following measures are planned:
1. Expand site structure by adding new sections — “Reviews,” “Payment Terms,” “Delivery.”
2. Increase audience loyalty by adding videos about production features and services, as well as partner information.
3. Implement selling triggers and offers.
4. Optimize for mobile devices and improve page load speed.
5. Enhance ordering convenience by adding cost calculation for products/services.