
Promoting service websites in some niches is a real challenge even for an experienced professional! Sometimes up to 90% of target traffic is "collected" by just 5-10 high-frequency keywords. Of course, search results for these phrases consist of monster competitors with huge budgets, respectable age and authority. This is the problem that Expert-63, a company engaged in the repair of gasoline tools, electric tools and garden equipment, faced.
At first glance, it is simply impossible to displace competitors who have been tightly occupying the TOP almost from the very beginning of the Internet. But we still managed to do it! Although we won't say it was easy, because we had to use:
- Our own author's developments in SEO promotion
- Increasing the authority of the resource, the company's reputation
- Filigree collection of semantics - at the junction of the commercial and information niche
- Technical optimization
And while we were still working, we transferred the site to another hosting and a more functional platform.
Briefly about the client's business
Main goal
Tasks
- Beat competitors in narrow semantics
- Attract clients from search
- Improve the site in technical terms
- Get rid of factors that hinder promotion
What difficulties arose
Work performed




Problem and solution
Achieved results







Development plans
Continuing cooperation
Over the years of work, we have achieved significant success: increased search traffic by 329%, moved to another hosting and a new site to expand functionality and use a new platform. At the same time, we preserved the structure of URL addresses, transferred micro-markup, sitemap and robots.txt. Set up redirects, counters, all the necessary tools.
The client's site has become fast, convenient and functional - just like a modern web project should be! As a reward for our efforts, we received a stable growth in search traffic.
A lot has been done, but the potential for development remains! We continue to look for points of traffic growth and implement useful SEO tricks necessary for successful competition.