Promoting service websites in certain niches is a real challenge even for experienced professionals! Sometimes up to 90% of targeted traffic is generated by only 5–10 high-frequency keywords. Of course, search results for these keywords are dominated by giant competitors with huge budgets, long-standing authority, and solid reputations. This was the exact challenge faced by Expert-63, a company specializing in repairing petrol tools, power tools, and garden equipment.
At first glance, it seemed impossible to overtake competitors who have occupied the top search positions almost since the dawn of the Internet. But we managed it! Though it wasn’t easy — we had to employ:
- Our proprietary SEO development techniques
- Improving the site’s authority and the company’s reputation
- Meticulous semantic core development — at the intersection of commercial and informational queries
- Technical optimization
Additionally, during the process we migrated the site to a new hosting provider and a more functional platform.
About the Client’s Business
Main Objective
Objectives
- Outperform competitors in a narrow semantic niche
- Attract clients from search
- Improve the site technically
- Eliminate factors hindering promotion
Challenges Faced
Work Performed
Problem & Solution
Results Achieved
Development Plans
Ongoing Cooperation
Over the years, we have achieved significant success: search traffic increased by 329%, the site was migrated to a new hosting and platform to expand functionality, while preserving URL structure, microdata, sitemap, and robots.txt. Redirects, counters, and all necessary tools were configured.
The client’s website became fast, convenient, and functional — exactly how a modern web project should be! As a reward for our efforts, we received steady search traffic growth.
Much has been done, but growth potential remains! We continue to explore traffic growth opportunities and implement useful SEO features necessary for successful competition.