Home appliance repair: double traffic growth after virus removal and comprehensive SEO optimization

Promotion period:
9 months
Promotion region:
Omsk
Search traffic growth:
800 → 1600
TOP-10 Yandex:
87% of key phrases

In the era of aggregators, marketplaces and similar "monsters", it has become much more difficult for small sites to advance in search results. This is the problem faced by the company "HOLOD plus", which repairs household appliances in Omsk. Agree, it is not very pleasant to have your own website, but to observe in the search not yourself, but numerous masters-competitors from Avito!

Tired of putting up with this state of affairs, the company entered into an agreement with us for promotion in May 2023. The task was set to bypass trusted competitors with huge resources and capabilities. At the same time, a rather modest budget was allocated for website promotion.

At first glance, the task seemed impossible. But, as it turned out, there are no barriers for professionals passionate about their work! We present our success story.

Briefly about the client's business

Repair of refrigerators and washing machines, sale of used equipment.

Main goal

Ensure long-term growth of positions in search engines with a limited budget for promotion.

Tasks

  • Get into the TOP-10 search engines for keywords phrases
  • Find and eliminate factors that hinder the growth of the site
  • Make the site more convenient
  • Speed ​​up the loading of the mobile version

What difficulties arose

1. Malicious code on the site
A virus was detected during the initial audit. This has a negative impact on search rankings and may lead to a complete loss of traffic. Users also receive a notification about the presence of a virus on the site, which damages the company's reputation.
2. Small budget for promotion
with a significant amount of planned work. Careful planning and maximum reduction of expense items were required.
3. Slow loading speed of mobile pages
This indicator has a significant impact on search ranking. Optimization is required, since the vast majority of visitors (up to 83%) access the site from mobile devices.

Completed work

1. Compiling a semantic core of 130 key phrases.
2. Preparing informational articles for the blog.
3. Detecting and eliminating a virus.
4. Updating the catalog, removing products that the company no longer deals with.
5. Change of the website structure. The main focus is on brands, new products and advantages of the company.
6. Setting up the 404 error page.
7. Setting up a missing sitemap is needed to speed up indexing by search engines and as an additional navigation tool.
8. Removing «broken» links leading to missing pages.
9. Compiling description meta tags with optimization for key phrases.
10. Adding the “online consultant” module.
11. Eliminating technical shortcomings, micro-markup errors.

Problem and Solution

1. A virus was detected on the site
Measures were taken to eliminate the malicious code.
2. Mobile version loading speed
The site's performance was only 28% according to PageSpeed ​​Insights. This does not allow it to successfully compete for places in mobile search results. After optimization work, it was possible to achieve a figure of 80%.
3. Range of used products
This product group has very high competition from Avito and other aggregators. As a solution to the problem, work was carried out to increase the trustworthiness of search engines. A competent presentation for snippets and attractive card titles were compiled.

Achieved results

We managed to detect and eliminate the virus and other technical problems that were hindering promotion. After that, the site began to show confident growth in search engines.
Currently, the site receives up to 400 clicks from search engines per week. This graph clearly shows the ratio of search traffic before and after promotion:
We managed to reach the TOP-10 for many key queries:

What was achieved

During the initial audit of the site, a virus and many technical problems were detected that could have "put an end" to promotion. Of course, the malicious code was cleaned up, and the shortcomings were corrected.

Then began the painstaking work of updating products and services, adding content, setting up 404 pages and sitemap, cleaning hundreds of broken links and other technical problems.

With a limited budget, we literally had to work a miracle. But now the client's site can be consistently seen in the top lines of search engines for many queries!

Plans for further development

1. Changing the structure of the site to ensure more convenient navigation and distribution of internal weight. It is planned to remove and move some sections.
2. Adding optimized pages for new product categories.
3. Implementing an improved feedback form.
4. Working on improving usability - adding filters to ensure more convenient navigation on the site.
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