Traffic growth:

355 → 1180

Promotion region:

Omsk

Top-10 Yandex:

87% of key phrases

Result achieved in:

4 months

www.holod-plus55.ru →

In the era of aggregators, marketplaces, and similar “giants”, small websites have found it much harder to rank in search results. This is exactly the problem faced by “HOLOD Plus”, a company engaged in the repair of household appliances in Omsk. It’s not very pleasant to have your own website but see competitors from Avito outranking you in search!

Tired of this situation, the company signed a contract with us for promotion in May 2023. The goal was to outrank trusted competitors with huge resources, while working with a rather modest budget.

At first glance, the task seemed impossible. But as it turned out, for professionals passionate about their work, there are no obstacles! Here’s our success story.

About the client’s business

Repair of refrigerators and washing machines, sale of used appliances.

Main goal

Ensure long-term growth in search engine rankings within a limited promotion budget.

Objectives

Reach the top-10 in search engines for key phrases
Identify and eliminate factors hindering site growth
Make the website more user-friendly
Increase loading speed of the mobile version

Challenges faced

1. Malicious code on the website

During the initial audit, a virus was discovered. This negatively affected search rankings and could lead to a complete loss of traffic. Users also received warnings about the virus, damaging the company’s reputation.

2. Limited promotion budget

Despite the significant volume of planned work, careful planning and maximum cost reduction were required.

3. Low mobile page loading speed

This significantly affects search rankings, as the majority of visitors (up to 83%) access the site from mobile devices. Optimization was necessary.

Completed works

1. Compilation of a semantic core from 130 key phrases.

2. Preparation of informational blog articles.

3. Detection and removal of the virus.

4. Updating the catalog and removing obsolete products.

5. Restructuring the website, emphasizing brands, new products, and company advantages.

6. Configuration of the 404 error page.

7. Setup of a sitemap for faster indexing and improved navigation.

8. Removal of broken links to non-existent pages.

9. Creation of description meta tags optimized for key phrases.

10. Addition of an online consultant module.

11. Elimination of technical issues and microdata errors.

Problem and solution

1. Virus detected on the website

Measures were taken to remove the malicious code.

2. Mobile version loading speed

PageSpeed Insights showed only 28%. This prevented competitive ranking in mobile search. After optimization, the score reached 80%.

3. Used product assortment

This category faces high competition from Avito and other aggregators. To solve this, we improved search engine trust, optimized snippets, and created attractive product titles.

Results achieved

The virus and other technical issues hindering promotion were identified and eliminated. The site then showed a confident 230% increase in new visitors.

Currently, the site receives up to 1200 visits from search engines. The graph shows traffic before and after promotion:

Achieved top-10 positions for many key queries:

What was achieved

The initial audit revealed a virus and multiple technical issues that could have “killed” the promotion. Malicious code was removed and deficiencies corrected.

Then, painstaking work began on updating products and services, adding content, configuring 404 pages and sitemap, and cleaning hundreds of broken links and other technical problems.

With a limited budget, it was almost a miracle. Now the client’s site consistently ranks high in search results for many queries!

Plans for further development

1. Change the site structure for easier navigation and better distribution of internal weight. Some sections will be removed or moved.

2. Add optimized pages for new product categories.

3. Implement an improved feedback form.

4. Work on usability improvements — adding filters for easier navigation through the site.

Home Appliance Repair: Fourfold Traffic Growth in a Highly Competitive Niche after Virus Removal and Comprehensive SEO Optimization